In 1991 I graduated high school with a long shot dream of having a successful career in the music industry. Back then, as a naive eighteen year old, my vision of success was to get a gig touring the world as the bass player for a rock band. Thirty years later, my life's journey has taken me far beyond anywhere I could have imagined.
From performing hundreds of live shows in packed venues to hearing songs that I helped create blasting from car radios or being sung along with by thousands in unison at a sold out music festival... I'm beyond grateful to still be looking forward!
As a Marketing & Creative Executive, I’ve produced content and led innovative marketing campaigns that have reached audiences across the Music, Fitness, Nightlife and Hospitality industries. My background has provided me with an influential network for clients ranging from indie projects to fast-growth companies. I’ve also provided management consultation through stages of reorganization and transformation: covering strategy, team building, planning, and execution.
1991-1993: Five Towns College, NY (Student: Jazz Commercial Music)
1993-1995: Kid Gloves (Bass Player, Songwriter)
1995-1996: Foam (Bass Player)
1996-1998: Belly Button (Bass Player)
1998-1999: Alien Pop (Bass Player)
1999-2002: Karmadelic (Co-founder, Producer, Songwriter)
Highlights include:
"Check it Out" feat. Sandy B. reached #2 on Billboard Magazines Hot Dance Club Chart and spent 5 straight weeks at #2.
"Nothingness" feat. Sandy B. reached #8 on Billboard Magazines Hot Dance Club Chart.
Debut artist album released on Jellybean Recordings in 2001
"Who's Crying Now" released as single
Major label remixes included
Ace of Base "When it Rains" (Arista)
Luther Vandross "Take You Out" (J Records)
Issac Hayes "Shaft" (Arista)
2002-2003: The Zoo (Bass Player)
2003-2008: Big Management (Songwriter, Producer, Artist)
Highlights include:
Speakerbox (Artist Group/Production Team, DJ Act)
Song "Time" feat. Michelle Shaprow was nominated for International Dance Music Award
Released collaboration with Crystal Waters called "Dancefloor"
Ashley Tisdale "Who I am" (Co-producer, Co-songwriter)
Verse Music Publishing
Signed as a songwriter for a music publishing deal
Johnny Budz (Resident Radio DJ for WKTU, Remixer)
Co-produced and Engineered hit remixes with Johnny Budz including:
Kim Sozzi "Alone"
Ciara feat. Missy Elliot "1,2 Step"
Ciara feat. Ludacris "Oh"
2008-2018: Sea to Sun Recordings (VP, Director of A&R)
Highlights include:
Producer & Co-writer for multiple hit dance music singles with vocalist Sylvia Tosun.
Five Top 10 Billboard Hot Dance Club chart songs including "Push n Pull" which hit #1 on the chart in 2009.
Notable singles released on Sea to Sun with Sylvia Tosun include "Underlying Feeling", "5 Reasons", "Above All" and "World Keeps Turning".
Hit songs with Sylvia Tosun released on Armada Music include "An Angel's Love" with Alex M.O.R.P.H., and "Winterburn" with Andrew Rayel.
Producer & Songwriter for songs released with Traci Lords on vocals
"Last Drag" was featured in top rotation on Sirius XM's 20on20 Pop Music channel
2009-2019: Global Frequency (Co-founder, Director)
2017-2019: New York Health & Racquet Club (Chief Marketing Officer)
2019-2020: Popin, Inc. (Chief Marketing Officer)
2020-current: AB Strategy (Founder)
I served as Director of A&R of Sea to Sun Recordings from 2008-2018, as well as being a producer and songwriter on several releases on the label. (Click the button to visit the label's site)
In 2020 launched a creative and marketing agency called AB Strategy. Check it out!