Welcome!

Kevin Chung 

Academic Positions:

Wisconsin Business School, University of Wisconsin-Madison

Associate Professor (with tenure), 2022~present 

David J. Lesar Professor in Business, 2024~ present

Education:

PhD in Marketing, Tepper School of Business, Carnegie Mellon University 

     Chair: Kannan Srinivasan 

     Committee Members: Peter Boatwright, Joachim Vosgerau, Ramayya Krishnan

MS in Statistics, University of Chicago 

BA in Economics (w/ Honors) & BAS in Biomedical Engineering, University of Pennsylvania 

Research:

• Hua Chen, Kevin Chung (2021) "Increasing Team Performance by Sharing Success" Journal of Marketing Research 58 (4), 662-685. 

• Kevin Chung (2020), "Incorporating a 'Better' Behavioral Bias for Both Consumers and Firms in Rebate Programs" Management Science  66 (4) 1627-1646. 

• Kevin Chung, Keehyung Kim and Noah Lim (2020), "Social Structures and Reputation in Expert Review Systems"  Management Science 66(7) 3249-3276 

• Keehyung Kim, Kevin Chung and Noah Lim (2019), "Third-Party Reviews and Quality Provision" Management Science  65 (6), 2695-2716.

• Kevin YC Chung, Timothy Derdenger and Kannan Srinivasan (2013), “Economic Value of Celebrity Endorsement: Tiger Woods’ Impact on Sales of Nike Golf Balls” Marketing Science 32 (2), 271-293.

Teaching: 

Fall 2013, 2014, 2016, Spring 2023~2026: Marketing Research (MBA/ PMBA) 

Fall 2013, 2014, 2016, Spring 2016, 2018~2026 : Marketing Research (Undergraduate)   

Fall 2022, Spring 2025: Seminar in Marketing (PhD)

Contact:

3104 Grainger Hall

975 University Ave

Madison WI 53706

Tel: 608-265-4431 

Email: kevin.chung at wisc dot edu