Welcome!

Kevin Chung 

Academic Positions:

Wisconsin Business School, University of Wisconsin-Madison

Associate Professor (with tenure), 2022~present

Education:

PhD in Marketing, Tepper School of Business, Carnegie Mellon University 

     Chair: Kannan Srinivasan 

     Committee Members: Peter Boatwright, Joachim Vosgerau, Ramayya Krishnan

MS in Statistics, University of Chicago 

BA in Economics (w/ Honors) & BAS in Biomedical Engineering, University of Pennsylvania 

Research Publications:

• Hua Chen, Kevin Chung (2021) "Increasing Team Performance by Sharing Success" Journal of Marketing Research 58 (4), 662-685. 

• Kevin Chung (2020), "Incorporating a 'Better' Behavioral Bias for Both Consumers and Firms in Rebate Programs" Management Science  66 (4) 1627-1646. 

• Kevin Chung, Keehyung Kim and Noah Lim (2020), "Social Structures and Reputation in Expert Review Systems"  Management Science 66(7) 3249-3276 

• Keehyung Kim, Kevin Chung and Noah Lim (2019), "Third-Party Reviews and Quality Provision" Management Science  65 (6), 2695-2716.

• Kevin YC Chung, Timothy Derdenger and Kannan Srinivasan (2013), “Economic Value of Celebrity Endorsement: Tiger Woods’ Impact on Sales of Nike Golf Balls” Marketing Science 32 (2), 271-293.

Working Papers/Work in Progress:

• "Reference Points and Asymmetric Effort"

• "Firm's Voice and Brand Perception"

• "Expert Competition and Incentives in Information Sharing Contexts"

• "Goal, Motivation and Effort Provision: Evidence from Influencer Marketing”

• “Brand Ambassadors' Social Media Activities”

• "Characterizing Compliance among Instagram Influencers” 

• "Behavior-Based Contests in Three-Tier Organizational Structure"

Teaching: 

Fall 2013, 2014, 2016 : Marketing Research (MBA) 

Fall 2013, 2014, 2016, Spring 2016, 2018, 2019, 2020, 2021, 2022 : Marketing Research (Undergraduate)   

Contact:

4176 Grainger Hall

975 University Ave

Madison WI 53706

Tel: 608-265-4431 

Email: kevin.chung at wisc dot edu