Type on a Path Tool

This lets you place text along a shape (circle, curve, squiggle—whatever).

Create your path

Use the Pen Tool (P) or Shape Tool (L) to draw a line, curve, or shape
(Ex: Ellipse Tool for a circle)

Select the Type on a Path Tool

Click and hold the Type Tool (T) → choose Type on a Path Tool

Clicking on a curve with the Type Tool also works

Click directly on the edge of the shape or path you made

Your text will follow the curve of the path.

Adjust text position

Use the Direct Selection Tool (A) to drag the little vertical lines (start and end brackets)

To flip text inside/outside the path:

Go to Type > Type on a Path > Type on a Path Options

Change Align to Path or check “Flip”

Other Ways to Change Text Shape

 Envelope Distort (Warp Text)

Select your text

Object > Envelope Distort > Make with Warp

Choose from presets like Arc, Wave, Flag, etc.

You can still edit the text!

Envelope Distort with Shape

Draw a shape (like a blob or arch)

Select your text and the shape

The shape needs to be above the text. Object > Arrange > Bring to Front

Object > Envelope Distort > Make with Top Object