Steve Shaw
Postdoctoral Researcher
The Wharton School of the University of Pennsylvania
Ph.D. Marketing, Ross School of Business, University of Michigan
M.A. Statistics, University of Michigan
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Biography
Steve is a Postdoctoral Researcher in Marketing at The Wharton School of the University of Pennsylvania. His research explores how emerging technologies and novel data types—such as genomics, generative AI, and neuroscience—are redefining contemporary challenges in marketing. Before joining Wharton, Steve earned a Ph.D. in Marketing and an M.A. in Statistics from the University of Michigan, Ann Arbor, as well as dual B.Sc. degrees in Animal Behavior and Genetics and Psychology from The University of Western Ontario.
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