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Raluca M. Ursu
Associate Professor of Marketing
40 West 4th Street
Tisch Hall, Room 814
New York, NY 10012
Email: rursu@stern.nyu.edu
{CV} {Google Scholar}
I organized the 11th Workshop on Consumer Search and Switching Costs at NYU Stern in 2022!
Check out our Virtual Quant Marketing Seminar (VQMS)!
Publications
Ursu R (2018) The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions
Marketing Science, 37(4):530-552
Winner, Frank M. Bass Outstanding Dissertation Award, 2018
Finalist, John D.C. Little Best Paper Award, 2018
Finalist, Don Morrison Long Term Impact Award, Marketing Science, 2024
Media Coverage: Informs, NPR Podcast "Hidden Brain", "The Elements of Choice" new book by Eric Johnson
Ursu R, Wang Q, Chintagunta P (2020) Search Duration
Marketing Science, 39(5): 849-871
Lead article
Ursu R, Dzyabura D (2020) Retailers' Product Location Problem with Consumer Search
Quantitative Marketing and Economics, 18(2):125-154
Lead article
Simonov A, Ursu R, Zheng C (2023) Suspense and Surprise in Media Product Design: Evidence from Twitch.tv
Journal of Marketing Research, 60(1): 1-24
Finalist, Paul E. Green Best Paper Award, 2024
Lead article
Ursu R, Zhang Q, Honka E (2023) Search Gaps and Consumer Fatigue
Marketing Science, 42(1): 110-136.
Media Coverage: UCLA Review
6. Ursu R, Erdem T, Wang Q, Zhang Q (2023) Prior Uncertainty and Consumer Search: Evidence from Eye-tracking
Management Science, Forthcoming
Media Coverage: MSI/ARF
7. Ursu R, Simonov A, An E (2024) Online Advertising as Passive Search
Management Science, Forthcoming
8. Honka E, Seiler S, Ursu R (2024) Consumer Search: What Can We Learn from Pre-purchase Data?
Journal of Retailing, 100(1): 114-129.
Working papers
The Sequential Search Model: A Framework for Empirical Research (with Stephan Seiler, Elisabeth Honka) [CODE]
R&R QME
The Impact of Voluntary Labeling (with Anita Rao)
R&R, Marketing Science
The Impact of Product Location Changes on Habits, Search, and Purchase Decisions (with Jiaming Xu, Bryan Bollinger, Gavan Fitzsimons)
Going Back to Move Forward? How Search Revisits on a Website We Built, and in Field Data, Inform Us about Search Outcomes (with Chu Dang, Pradeep Chintagunta)
Product Discovery and Consumer Search Routes: Evidence from a Mobile App (with Luna Zhang, Elisabeth Honka, Oliver Yao)
Media Coverage: UCLA Review, NYU Stern
Do Basket Recommendations Lead Consumers to Save Time, Buy More, and/or Buy Better Products? (with Paulo Albuquerque, Dinara Akchurina, Andres Elberg)