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Publications

1. Ursu R (2018) The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions

   • Marketing Science, 37(4):530-552

     • Winner, Frank M. Bass Outstanding Dissertation Award, 2018

     • Winner, Don Morrison Long Term Impact Award, Marketing Science, 2025

     • Finalist, John D.C. Little Best Paper Award, 2018

     • Finalist, Don Morrison Long Term Impact Award, Marketing Science, 2024 

   • Media Coverage: Informs, NPR Podcast "Hidden Brain", "The Elements of Choice" new book by Eric Johnson

2. Ursu R, Wang Q, Chintagunta P (2020) Search Duration 

   • Marketing Science, 39(5):849-871

     • Lead article

3. Ursu R, Dzyabura D (2020) Retailers' Product Location Problem with Consumer Search 

   • Quantitative Marketing and Economics, 18(2):125-154

     • Lead article

4. Simonov A, Ursu R, Zheng C (2023) Suspense and Surprise in Media Product Design: Evidence from Twitch.tv 

   • Journal of Marketing Research, 60(1):1-24

     • Finalist, Paul E. Green Best Paper Award, 2024

     • Lead article

5. Ursu R, Zhang Q, Honka E (2023) Search Gaps and Consumer Fatigue

   • Marketing Science, 42(1):110-136 

   • Media Coverage: Business Insider,  UCLA Review

6. Ursu R, Erdem T, Wang Q, Zhang Q (2024) Prior Uncertainty and Consumer Search: Evidence from Eye-tracking

• Management Science, 70(12):8685-8708

• Media Coverage: MSI/ARF

7. Ursu R, Simonov A, An E (2025) Online Advertising as Passive Search 

• Management Science, 71(2): 1050-1073

8. Honka E, Seiler S, Ursu R (2024) Consumer Search: What Can We Learn from Pre-purchase Data? 

• Journal of Retailing, 100(1):114-129

• Media Coverage: Imperial

9. Ursu R, Seiler S, Honka E (2025) The Sequential Search Model: A Framework for Empirical Research [CODE]

• Quantitative Marketing and Economics, 23: 165–213

• MSI working paper 

10. Rao R, Ursu R (2025) The Impact of Voluntary Labeling 

• Marketing Science, Forthcoming

Working papers

• The Impact of Product Location Changes on Habits, Search, and Purchase Decisions (with Jiaming Xu, Bryan Bollinger, Gavan Fitzsimons)

• Going Back to Move Forward? How Search Revisits on a Website We Built, and in Field Data, Inform Us about Search Outcomes (with Chu Dang, Pradeep Chintagunta)

• Product Discovery and Consumer Search Routes: Evidence from a Mobile App (with Luna Zhang, Elisabeth Honka, Oliver Yao)

  • Media Coverage: UCLA Review, NYU Stern