Brain Awareness Week at Einstein

Brain Awareness Week is a global campaign to raise public awareness of the progress and benefits of brain research, sponsored by both the Dana Alliance for Brain Initiatives and the Society for Neuroscience.

Each year, Neuroscience students at Einstein organize events in the Bronx to raise awareness of BAW.

This year, 2018, we hosted almost 80 students from Pelham Lab High School in our laboratory buildings.

Lessons included general brain anatomy, EEG studies in the Sussman lab, homunculus mapping, and microscope demonstrations in our own Cell and Molecular Imaging Core.

NGSO students carried out lessons on species we study in the building and on neuroscience basics. Students carried out their own experiments using Backyard Brains Muscle Spiker Box and Neuron Spikerbox.

Each year we partner with a local brewery to reach the more general public.

NGSO students engage the public with with fun, interactive demos such as mapping the homunculus, color and motion perception with jelly beans, and tricky color contrast puzzles.

In the past, NGSO students have also traveled to local Public Schools with hands-on brain demonstrations and learning activities. We have also hosted events on the Einstein campus and at the Gun Hill Brewery.