This website examines the British electrical industry during the inter-war years, from the particular reference point of the Electrical Association for Women. The Electrical Industry was particularly reliant on the Association to disseminate ideologies about the value of domestic electricity and the benefits that it could bring. The Association was initiaily set upwith the aim of bridging the gap between manufacturers, the electrical power companies and the consumer.

Electrical promotion between the wars looks at the British electrical industry in general, giving a brief history and overview; the role of the Electrical Development Association as the publicity arm of the industry; the nationalistic ideology held by the industry and the consumer-led campaigns for industry which were run by the Electrical Association for Women with the view of finding design faults in domestic appliances .

The Labour-Saving Home examines the ideology behind the concept of labour-saving and the attempts to elevate the status of housework. It also looks at the role the EAW took in planning and designing labour saving rooms and homes.

Cleanliness For the Other evaluates the Electrical Association For Women’s developing interest in the Working-class home. This was borne partly from fear of the ‘other’, mostly from a more general social philanthropy of the time concerned with poorer housing conditions and to a lesser extent aligned to the eugenicists aims of developing a stronger nation.

Modernity and Women describes the creation of the modern professional woman held and idealised by the Electrical Association and the Women’s Engineering Society and the careers that were developed by the Association within the electrical industry. It also examines the views held by feminist writers of the late 20th century in relation to women and technology, and the application of these later theories and concepts to the work of the Electrical Association.