The following is a list of topics that we will be covering throughout the semester. This list may change as we make our way through the semester.
1. Marketing today
2. Socially Responsive Marketing
3. Marketing begins with Economics
4. Marketing Basics
5. Information and research
6. Customers
7. Competition
8. E-commerce and Virtual marketing
9. Developing marketing strategies and marketing plans by describing Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis