Staying competitive in today's fast paced business environment requires capability to execute on the strategies by making rapid decisions to achieve the marketing, sales, financial and operational objectives. Rapid decisions enabled by an ability to quickly see and understand complex business data ensures that decisions are fact based and grounded in realities of the business. This process of turning information to insight and insight into making wise decisions consistently in day to day execution improves business performance.
At KPM Consulting Group we pride ourselves in working with our clients in helping them improve business performance through implementation of various analytical frameworks, methods and visual analysis tools. These tools help our clients explore their data and find answers to their questions. For example we could help increase the velocity of the decisions and quickly find answers to questions such as
Who are our most valuable customers based on profitability?
What is take rate of a marketing campaign?
Who is my best performing product planners based on forecast?
What action can impact my customer satisfaction rating for a service?
Who is my best performing sales person by region based on both revenue and profitability?
Our Solutions
Marketing & Product Management Service Area
Developed Executive Dashboards that tracked offer take rate metrics and enabled rapid decisions on new offers
Performed analytics to drive new product introduction from ideation to deployment and drive new revenue
Drove Market Research Analysis to identify customer preferences for product features
Conducted Competitive Analysis of new products
Financial Planning & Operations Analysis Service Area
Conducted profitability analysis for e-Commerce Services Portfolio
Performed financial analysis to enable decisions on quarterly market offers aimed at reducing churn and increasing ARPU
Assessed online channel operations identified $10M cost savings.
Developed ROI model for deployment of data analytics solutions in CPG Industry
Created business case that identified $1B in cost savings for Strategic Outsourcing business
Identified annual benefit of $38M from deployment of Enterprise Resource Planning initiative
Center of Excellence (COE) Analytics Capability Development
Developed COE capability development around Visual Analytics and Analytics Automation Platform deployments for Global Investment Bank
Methodology
Our consulting services focus on our clients' most critical issues and opportunities and applies our proprietary ACTIVE TM methodology to achieve the outcomes necessary succeed. ACTIVE TM has been refined over 15 years of working with clients across various industries.