Marketing and Sales

The Marketing and Sales program of study teaches CTE concentrators how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.

Students in the Marketing and Sales program of study should take the following courses:

• Principles of Business, Marketing, & Finance
• Business Information Management I
• Social Media Marketing / Advertising
• Practicum in Business Management or Career Prep, and/or Statistics & Business Decision Making