Chp17

Publicity Examples:

https://www.outbrain.com/blog/pr-examples/

Negative Publicity:

https://www.marketwatch.com/story/7-companies-hurt-by-bad-publicity-2014-08-18

Positive Publicity:

https://www.entrepreneur.com/article/159484

Slotting Fees:

https://www.vox.com/2016/11/22/13707022/grocery-store-slotting-fees-slotting-allowances