Faculty Profile
Dr. M SANDEEP KUMAR
M.B.A. M.Phil. Ph.D
Professor & HoD
Department of Management Studies
E-mail ID: hod.mba@cmrit.ac.in / sandeep.m@cmrit.ac.in
Mobile No: +91-9491169653
Linkedin: https://.in.linkedin.com/in/sandeep-kumar-0604931a
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Experience
19 years of teaching and training experience to management students as Associate Professor and Soft-skills Trainer that include a 6-year stint of working with ICFAI, one of the top-ranked B-Schools in India.
Areas of Interest in Teaching
Business Communication, Business Strategy, Business Ethics, Marketing Management, Consumer Behavior, Retail Management, Services Marketing, Sales and Distribution Management, Advertising and Sales Promotion.
Areas of Interest in Research
Retailing, Consumer Behavior and Advertising Management
Publications
“A Study on Habits and Preferences of Customers towards Shopping at Modern Retail Stores”, Global Journal of Commerce and Management Perspective, January 2018, pp 7-14.
“A Study on Shoppers’ Preferences towards Various Brands in Consumer Packaged Goods Offered by Modern Retail Stores”, Global Journal of Commerce and Management Perspective, March 2018, pp 1-9.
“A Study on Mobile SMS Advertising Effectiveness”, Man in India, 2017, pp 1671-1684.
“Impact of Brand Equity on Customer Purchasing Decision Making while Choosing Branded over Unbranded Apparel”, International Journal of Applied Engineering Research, 2016, pp 5202-5209.
“Consumer Orientation towards Store Brands Vis-avis Name Brands”, IOSR Journal of Business Management, 2016, pp 85-93.
“Smart Millennials and their Changing Shopping Trends: A Case of Millennial Students”, International Journal of Modern Trends in Science and Technology, 2016, pp 68-74.
“Study on Consumer Perception & Brand Loyalty towards Hyundai Cars, International Journal of Economics and Research, 2016, pp 383-394.
“Shoppers’ Perception towards Store Brands within Retail Stores”, International Journal of Research in Commerce and Management, 2013, pp 52-65.
“Strengthening Local Community Retailing through Tourism”, International Journal of Research in Management and Business, 2012, pp 30-38.
“A Study on Customer Readiness towards Store Brands of Reliance Mart”, Research Journal of Economics & Business Studies, 2014, pp 26-35.
“Showrooming: The Next Threat to Indian Retail”, MITS International Journal of Business Research, 2014, pp 1-14.
Invited Talks
Invited as Resource Person for Loyola College, Vijayawada.
Trainer for 5-day workshop at Vikrama Simhapuri University, Nellore, Andhra Pradesh.
Trainer for Indian Institute of Tourism and Travel Management (IITTM), South-India Campus, India.
Trainer at ICFAI National College - Vijayawada.
Guest Speaker at Narayana Academy
