M.B.A. M.Phil. UGC-NET, AP-SET, (Ph.D.)
        Head - Department of Management Studies and Research Center
        Head - Digital Marketing Initiaitve, CMRIT
        E-mail ID: sandeep.m@cmrit.ac.in
        Mobile No: +91-9491169653
        Linkedin: https://.in.linkedin.com/in/sandeep-kumar-0604931a

Received "Excellence Award" for use of innovative techniques in teaching at CMRIT for the AY-2018

Experience (Only for Professors and Associate Professors)

15 years of teaching and training experience to post-graduate management students as Associate Professor. Earlier worked with ICFAI, one of the top-ranked B-Schools in India.

Areas of Interest in Teaching

  • Digital Marketing
  • Business Communication
  • Business Strategy
  • Business Ethics
  • Marketing Management
  • Consumer Behavior
  • Retail Marketing
  • Services Marketing
  • Sales and Distribution Management
  • Advertising and Sales Promotion etc.

Areas of Interest in Research

  • Retailing
  • Consumer Behavior and 
  • Advertising Management
  • Digital Marketing


  • "Ghosting behavior of Job Applicants: An Analysis of Factors Driving the Behavior", International Journal of Scientific & Technological Research, vol 8, Issue 9, pp 1789-1793, IASSN 2277-8616
  • A Study on Habits and Preferences of Customers towards Shopping at Modern Retail Stores”, Global Journal of Commerce and Management Perspective, pp 7-14, January 2018.
  • A Study on Shoppers’ Preferences towards Various Brands in Consumer Packaged Goods Offered by Modern Retail Stores”, Global Journal of Commerce and Management Perspective, pp 7-14, March 2018.
  • A Study on Mobile SMS Advertising Effectiveness”, Man in India, pp 1671-1684, 2017.
  • Impact of Brand Equity on Customer Purchasing Decision Making while Choosing Branded over Unbranded Apparel”, International Journal of Applied Engineering Research, pp 5202-5209, 2016.
  • Consumer Orientation towards Store Brands Vis-a-vis Name Brands”, IOSR Journal of Business Management, pp 85-93, 2016.
  • Smart Millennials and their Changing Shopping Trends: A Case of Millennial Students”, International Journal of Modern Trends in Science and Technology, 
  • pp 68-74, 2016.
  • Study on Consumer Perception & Brand Loyalty towards Hyundai Cars", International Journal of Economics and Research, pp 383-394, 2016.
  • A Study on Customer Readiness towards Store Brands of Reliance Mart”, Research Journal of Economics & Business Studies, pp 26-35, 2014.
  • Showrooming: The Next Threat to Indian Retail”, MITS International Journal of Business Research, pp 1-14., 2014.
  • Shoppers’ Perception towards Store Brands within Retail Stores”, International Journal of Research in Commerce and Management, pp 52-65, 2013.
  • Strengthening Local Community Retailing through Tourism”, International Journal of Research in Management and Business, pp 30-38, 2012

Invited Talks

  • Invited as Resource Person for Loyola College, Vijayawada.
  • Trainer for 5-day workshop at Vikrama Simhapuri University, Nellore, Andhra Pradesh.
  • Trainer for Indian Institute of Tourism and Travel Management (IITTM), South-India Campus.
  • Trainer at ICFAI National College - Vijayawada.
  • Guest Speaker at Narayana Academy
Events Attended
  • Two-Day Faculty Development Program on "Significance of Intellectual Property Rights (IPR) and Innovations with special focus on Prior Art Search for Engineering", organized by CMRIT-KSCST IP Cell, CMRIT, Bengaluru, on 24th and 25th Oct. 2019
  • Two-Day Workshop on "Indian Financial Markets", organized by Karvy Stock Broking, on 4th and 5th Oct, 2019
  • One-Day Workshop on "Investment Planning", organized by CMRIT, Bengaluru, sponsored by CDSL, Mumbai on 30th Sep, 2019
  • Two-Day National Conference on "MBA Journey: Emerging Opportunities and Challenges", organized by Center of Business Studies, CMR University on 7th and 8th June, 2019.
  • National Conference on "Emerging Trends in Marketing", KL University
  • National Seminar on "Total Quality Management: Major Areas of Concern", by Vikrama Simhapuri University
  • National Seminar on "Key Concepts in Management Research", STET School of Management
  • "English in the Classroom: The Science of Communication", by Vikrama Simhapuri University
  • "International Conference on Innovative Management Strategies (ICIMS-2014)", Bangalore
  • "International Conference on Innovative Management Strategies (ICIMS-2014)", Bangalore
  • Faculty Development Program on Tourism and Travel Management by Indian Institute of Tourism and Travel Management (IITTM), Gwalior
  • 1-Month FDP by Staff Training College, ICFAI, Chennai
  • One-week FDP by Sri Venkateswara University
  • Resource Person for National Workshop on "Capacity Building for SC/ST Youth on Employbility Skills", by Vikrama Simhapuri University
  • "National Workshop on Statistical Analysis using Excel & SPSS Software", by Vikrama Simhapuri University
  • "One Day National Level Workshop on The Art of Publishing, Writing Thesis and Project Proposal", KL University
  • "National Workshop on Enrichment of Research Skills and Their Application in Social Work / Social Science Research", Sri Venkateswara University