Home

I am teaching the following courses:

1. Total Quality Management .

2. Electronic Management.

3. Feasibility study.

4. Strategic Management.

5. Human Resource Management II .

6. Principles Of Marketing.

7. Marketing Management.

8. Digital Business.

My Scientific Publications are:

1. (5) Journal papers.

2. (4) Conference papers.

My Research interests are:

1. Marketing

2. Consumer Behavior

3. Market and Customer Analysis

4. Brand Management and Customer

5. Relationship Management Consumer to Consumer Interaction: Consumer Communities, Prosocial Behavior and Word-of-Mouth

6. Global Marketing

7. Innovation and New Product Management

8. Marketing Assets and Capabilities in Intra- and Inter-Firm Contexts

9. Marketing Performance and the Marketing-Finance

10. Interface Sales Force Management and Strategy

    1. Brand Management and Customer Relationship Management

11. Consumer to Consumer Interaction: Consumer Communities, Prosocial Behavior and Word-of-Mouth

• 1. Global Marketing

  2. Innovation and New Product Management

  3. Marketing Assets and Capabilities in Intra- and Inter-Firm Contexts

  4. Marketing Performance and the Marketing-Finance Interface

  5. Sales Force Management and Strategy