Well, in our industry, every home is built upon a foundation, right? A solid foundation is absolutely necessary to build a quality home, and your personal brand needs a properly built foundation online in order to build your real estate business upon.

There are several critical components of your personal online real estate brand:

• your professional bio

• a current, professional headshot

• your "elevator pitch"

• your transaction history

Your personal brand is communicated over an ever-increasing number of channels:

• your agent website

• social media, including Facebook, LinkedIn, Twitter, Instagram, etc.

• your email and voicemail

It’s more important than ever to establish a visible online presence. In the pages below, we’ll take a look at some of the ways you present yourself to the public, and how to optimize them to represent your personal brand as professional, credible, and ahead of the competition.

Agent Headshots

The Biography

Email

Facebook

LinkedIn