Fashion Promotion, FSHN 2301

FASHION PROMOTION, FSHN-2301, 12 WEEK DIL

SPRING 2020

FASHION PROMOTION FSHN 2301

12 week session

Section 95370 DIL 003 (12 week).

Mandatory Online orientation in Blackboard, FEBRUARY 17, 2020

HOW TO REACH THE INSTRUCTOR

Vanessa Farrow

Adjunct Professor of Fashion Marketing

Austin Community College

Hays Campus

1200 Kohlers Crossing

Kyle, TX 78640

Office: HYS 1204.06

Office Hours: By Appointment

Phone: 512.223.1790 x22129

Email: vanessa.farrow@austincc.edu

Web Address: https://sites.google.com/a/austincc.edu/vanessa-farrow/

Department Web Address: http://sites.austincc.edu/mkt/

LinkedIn: https://www.linkedin.com/in/vanessafarrow/

COURSE CATALOG DESCRIPTION

FSHN 2301 – FASHION PROMOTION - A survey of fashion direction, publicity, and fashion event coordination. Emphasis on fashion event production.

COURSE CREDIT HOURS: 3

COURSE RATIONALE

The purpose of this course is to survey fashion direction, publicity, and fashion event coordination.

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

1.) Develop a fashion promotion plan

2.) Write a fashion press release

3.) Distribute press release to media

4.) Plan a fashion event

REQUIRED TEXT/MATERIALS

Promotion in the Merchandising Environment, 3rd Edition, by Kristen K. Swanson, Judith C. Everett (ISBN 9781628921571)

We will cover the entire book in one semester. Please take some time and review the contents of the Publisher’s Web site. You may purchase this book at any ACC bookstore. It is also available at other bookstores in Austin as well as online. The ACC bookstore online is at http://austincc.bkstore.com/bkstore/content.

Please buy textbook and have in your possession by first week of class!!!

INSTRUCTIONAL METHODOLOGY

This course is an Internet DIL course. You will be required to log into Blackboard to check grades and upload your assignments. Successful completion of this course requires maturity and self-discipline. Each student is responsible for maintaining steady progress during the semester. I am here to assist you, please talk to me whenever you have questions, comments, or concerns about this course. Go to http://acconline.austincc.edu for student entry into Blackboard. You will need your student ID and password to log into Blackboard. Blackboard access is available the first day of the semester.

DIL COURSE INFORMATION

DIL courses are designed for anyone, who has scheduling problems, work-schedules that conflict with normal class times, or any reason they may have. Some students are concerned about the transferability or status of DIL courses. The course content, college credit and transferability are equivalent to those offered in the classroom. The first step to success is your Distance Learning MANDATORY course orientation on FEBRUARY 17, 2020.

FSHN 2301 is an interactive training system that combines electronic learning materials with online instructor guidance and expertise. It is accessed via the Internet from the student's computer at home or work or in an ACC lab, any time. Concepts are presented through the textbook, the Publishers Web site, information on the instructor's Web site, and Blackboard.

You will cover the same material as in a regular class. You must have access to the Internet and an email account. The primary framework for instruction is the Internet. The Interactive capabilities such as email and listserv, access to library on-line, office hours, discussion forums, facilitate student to instructor communication. This asynchronous learning allows students who have other responsibilities to participate in course offerings. Being able to send a message to the instructor at any time, instead of traveling to the campus during the instructor's posted office hours, makes it possible for those who have limited or no time beyond the normal class time to talk to the instructor.

Course content is delivered in Blackboard. This syllabus, assignments, core course information, announcements, structured student activities, and discussion information are all located in Blackboard. You will view web pages, send and receive email, download files, and upload files you have created using ACC’s Blackboard system. If you do not have an ACCeID you will need to activate it by going to the “First-time login” link at http://www.austincc.edu/acceid/step1.htm. Go to http://acconline.austincc.edu for student entry into Blackboard. You will need your student ID and password to log into Blackboard. Blackboard access is available the first day of the semester. You must complete your MANDATORY course orientation in Blackboard.

You must be able to communicate with the instructor by email. You need an individual account, which is not shared with anyone else. In EVERY email message you send me, the subject line must include FSHD 2301, DIL. Also your first and last name must be included somewhere in the message.

Tests will be taken on-campus in the Testing Centers. Testing center information is at http://www.austincc.edu/testctr/. You must have your ACC ID in order to take a test in an ACC testing center.

Tests will be taken on-campus in the Testing Centers. Testing center information is at http://www.austincc.edu/testctr/. You must have your ACC ID in order to take a test in an ACC testing center. I utilize Respondus in the testing center which means you will take the exam on the computer, not a paper copy.

You may take one page of notes to the testing center when you take the exam. It can be both front and back.

IN ORDER TO TAKE AN EXAM AT A TESTING CENTER YOU MUST SHOW YOUR STUDENT ID AND A CURRENT PHOTO ID.

Exams may be taken at the testing center nearest you.

Northridge, 512.223.4735

Riverside, 512.223.6242

Rio Grande, 512.223.3164 (closed)

Cypress Creek, 512.223.2075

Round Rock, 512.223.0142

Eastview, 512.223.5145

South Austin Campus, 512.223.9240

Elgin, 512.223.9420

Hays, 512.223.6896

Highland, 512.223.7400

San Gabriel, 512.223.2570

The testing center requires that you begin the exam at least one hour before closing.

Please see specific information about the policies and procedures of your Testing Center at their Web site or pick up a guide from the Testing Center. http://www.austincc.edu/testctr/

As the online instructor I will monitor your progress and advise you as appropriate via email, telephone, or chat room discussions. You will be evaluated by means of tests, assignments, and projects.

Distance Learning Student Information is available at http://dl.austincc.edu/students/#Resources

Distance Learning Help Line, 1-512-223-8026, Toll free 1-888-223-8026 or dl@austincc.edu. Distance Learning Help Line is open 8am to 5pm Monday-Friday.

● Blackboard Help: http://irt.austincc.edu/blackboard/studentsupport.php

● ACC student Help: http://www.austincc.edu/help

● Student Accessibility Services: http://www.austincc.edu/support-and-services/services-for-students/student-accessibility-services-and-assistive-technology

● Student Services Link (Academic & General): http://www.austincc.edu/support-and-services/services-for-students/student-accessibility-services-and-assistive-technology

GRADING

This is what you are graded on:

TOTAL 1000

This is how your course grade will be determined:

Monitor your progress

You can check your grades throughout the course by selecting the My Grades link in the Blackboard menu.

IMPORTANT DATES FOR SPRING 2020

Assignment 1.2 due Feb 27

Assignment 1.3 due Mar 5

Assignment 1.4 due Mar 10

Assignment 2.2 due Mar 31

Assignment 3.2 due April 9

Assignment 4.3 due April 23

Assignment 4.5 due May 5

Unit 1 Test – Mar 12

Unit 2 Test – April 2

Unit 3 Test – April 14

Unit 4 Test – May 12

APRIL 27, 2020 is the last day to drop.

FASHION PROMOTION ASSIGNMENTS

You will have one capstone project of creating a promotion plan, divided into assignments throughout the semester. By the end of the semester, you will have put together a fashion promotion plan that you will be able to use for a portfolio or for your own future business. Please pick one brand or store that you admire and would like to analyze for the semester, or create your own brand.

UNIT 1

Assignment 1.2 (100 points)

Please analyze consumer behavior in regards to the brand you have chosen. Who is the target customer? What are their internal influences? What are their external influences? What are their demographics? Knowing your customer base is one of the most fundamental elements of running a business and growing a brand. Please submit an essay of at least 500 words analyzing your customer.

Assignment 1.3 (100 points)

Introduce your company to the rest of the class on our class Facebook group page. You can do this with your company slogan or a sample product image in a fashion advertisement or create a video ad and post a link. Be creative! If you are using a brand or store that is already in existence, please create something unique, yet still in line with the brand image. Please also post in Blackboard, so a grade can be recorded.

Assignment 1.4 (100 points)

The next step in developing a promotion campaign is to understand the fashion trends that shape the brand. Write a fashion report on the genre of your brand. Please include influences discovered through research, the overall theme, silhouettes, fabrication (fibers and fabrics), colors and patterns (using color names) and accessories. Your report should be at least 500 words in length.

UNIT 2

Assignment 2.2 (100 points)

Determining how much to spend on promotion can be challenging. It is important to keep the company mission in mind when coming up with a budget and allocate to specific promotion activities. How will your brand plan for a budget? Top down approach? Bottom up? Which method and why? What will you keep in mind for each of the elements of the promotion mix? You don't have to come up with an exact dollar amount, but flesh out everything you will need to think of when it comes to creating a budget for promotion in a 500 page paper.

UNIT 3

Assignment 3.2 (100 points)

Create a Facebook post on the class Facebook page and let us know what is currently going on with your brand. Is it a sale? Special event? Partnership? New designs? Trunk show? Keep in mind your target market and customer base and make it a visually appealing flyer or ad.

UNIT 4

Assignment 4.3 (100 points)

Develop a public relations (PR) plan for your brand. Explain how all four processes (research, planning, communication, evaluation) are used in the PR effort. What variety of formats will you use to communicate to media outlets in your plan: news releases, media kits, photographs, videos or digital images? Please submit an essay of at least 500 words describing your PR plan.

Assignment 4.5 (100 points)

Develop a special event or fashion show strategy for your brand to complement your PR plan. What is the objective of the special event? How will it be executed? Keep in mind security, venue selection, theme, and audience. How will it be evaluated when it is complete? Write up the strategy in as a report, using 500 words or more. If you determine that special events or fashion shows are not an appropriate promotion mix recommendation, your justification should also be written in a 500+ word report.

Schedule of Assignments

DISCUSSION BOARD PARTICIPATION (250 points)

You are expected to read the Chapters and participate in the bulletin board discussions. In order to earn the full 250 points you must participate in all bulletin board discussions using 150+ words per discussion AND comment on at least two of your classmates’ posts using 75+ words each. Comments should be well thought out and in complete sentences. More information about bulletin board discussions will be provided in Blackboard.

COURSE OUTLINE/CALENDAR

12 week Class Schedule, February 17 – May 17, 2020

Spring Break is March 16-20, 2020

April 27, 2020 is last day to receive a W

COURSE POLICIES

Attendance/Class Participation

Regular and timely class participation in discussions and completion of work is expected of all students. If attendance or compliance with other course policies is unsatisfactory, the instructor may withdraw students from the class.

Withdrawal Policy

It is the responsibility of each student to ensure that his or her name is removed from the rolls should they decide to withdraw from the class. The instructor does, however, reserve the right to drop a student should he or she feel it is necessary. If a student decides to withdraw, he or she should also verify that the withdrawal is recorded before the Final Withdrawal Date. The Final Withdrawal Date for this semester is April 27, 2020. The student is also strongly encouraged to keep any paperwork in case a problem arises.

Students are responsible for understanding the impact that withdrawal from a course may have on their financial aid, veterans’ benefits, and international student status. Per state law, students enrolling for the first time in Fall 2007 or later at any public Texas college or university may not withdraw (receive a W) from more than six courses during their undergraduate college education. Some exemptions for good cause could allow a student to withdraw from a course without having it count toward this limit. Students are strongly encouraged to meet with an advisor when making decisions about course selection, course loads, and course withdrawals.

Missed Exam and Late Work Policies

Missed Exams – If you miss an exam you have 48 hours to contact me and arrange to take the exam as soon as possible. You will then have 5 days to take a make-up exam. The exam will be placed in the testing center. The final must be taken at the scheduled time. There is no make-up for the final.

Assignments are due on the date specified in the syllabus. If you turn them in late, you will be docked 5 points per day it is late. Academic work submitted will be your thought, research, or self-expression. Absolutely no Plagiarism.

Incompletes

Any unfinished work will need to be turned in by December 9^th for partial credit. You may not take the final test after December 9^th.

COLLEGE POLICIES

Statement on Academic Integrity

Austin Community College values academic integrity in the educational process. Acts of academic dishonesty/misconduct undermine the learning process, present a disadvantage to students who earn credit honestly, and subvert the academic mission of the institution. The potential consequences of fraudulent credentials raise additional concerns for individuals and communities beyond campus who rely on institutions of higher learning to certify students' academic achievements, and expect to benefit from the claimed knowledge and skills of their graduates. Students must follow all instructions given by faculty or designated college representatives when taking examinations, placement assessments, tests, quizzes, and evaluations. Actions constituting scholastic dishonesty include, but are not limited to, plagiarism, cheating, fabrication, collusion, falsifying documents, or the inappropriate use of the college’s information technology resources. Further information is available at https://www.austincc.edu/about-acc/academic-integrity-and-disciplinary-process

Student Rights & Responsibilities

Academic freedom is a foundation and hallmark of higher education. In the context of college-level courses, it specifically refers to the rights of free expression and respect for others with differing opinions. Students at the college have the rights accorded by the U.S. Constitution to freedom of speech, peaceful assembly, petition, and association. This concept is accompanied by an equally demanding concept of responsibility on the part of the student. Just as you are expected to exercise these rights with respect for state and federal law in the larger world, you are expected to exercise these rights as a student with respect for the college’s standards of conduct. These rights carry with them the responsibility to accord the same rights to others in the college community and not to interfere with or disrupt the educational process. Students and faculty alike should enable a climate of mutual respect and civility while fostering the freedom to debate and discuss the merits of competing ideas.

Enrollment in the college indicates acceptance of the rules set forth in the student standards of conduct policy, which is administered through the office of the campus dean of student services. Due process, through an investigation and appeal process, is assured to any student involved in disciplinary action.

Student Complaints

A defined process applies to complaints about an instructor or other college employee. You are encouraged to discuss concerns and complaints with college personnel and should expect a timely and appropriate response. When possible, students should first address their concerns through informal conferences with those immediately involved; formal due process is available when informal resolution cannot be achieved.

Student complaints may include (but are not limited to) issues regarding classroom instruction, college services and offices on the basis of actual or perceived race, color, national origin, religion, age, gender, gender identity, sexual orientation, political affiliation, or disability.

Further information about the complaints process, including the form used to submit complaints, is available at: http://www.austincc.edu/students/students-rights-and-responsibilities/student-complaint-procedures

Statement on Privacy

The Family Educational Rights and Privacy Act (FERPA) protects confidentiality of students’ educational records. Grades cannot be provided by faculty over the phone, by e-mail, or to a fellow student.

All grades will be posted in Blackboard.

Safety Statement

Health and safety are of paramount importance in classrooms, laboratories, and field activities. Students are expected to learn and comply with ACC environmental, health and safety procedures and agree to follow ACC safety policies. Emergency Procedures posters and Campus Safety Plans are posted in each classroom and should be reviewed at the beginning of each semester. All incidents (injuries/illness/fire/property damage/near miss) should be immediately reported to the course instructor. Additional information about safety procedures and how to sign up to be notified in case of an emergency can be found at http://www.austincc.edu/emergency

Everyone is expected to conduct themselves professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual may be immediately dismissed from the day’s activity and will be referred to the Dean of Student Services for disciplinary action.

In the event of disruption of normal classroom activities due to an emergency situation or an illness outbreak, the format for this course may be modified to enable completion of the course. In that event, students will be provided an addendum to the class syllabus that will supersede the original version.

Campus Carry

The Austin Community College District concealed handgun policy ensures compliance with Section 411.2031 of the Texas Government Code (also known as the Campus Carry Law), while maintaining ACC’s commitment to provide a safe environment for its students, faculty, staff, and visitors. Beginning August 1, 2017, individuals who are licensed to carry (LTC) may do so on campus premises except in locations and at activities prohibited by state or federal law, or the college’s concealed handgun policy. In addition, concealed weapons are not allowed on ACC-sponsored field trips where the school owns or has chartered or leased vehicles for transportation.

It is the responsibility of license holders to conceal their handguns at all times. Persons who see a handgun on campus are asked to contact the ACC Police Department by dialing 222 from a campus phone or 512-223-7999. Please refer to the concealed handgun policy online at http://austincc.edu/campuscarry

Discrimination Prohibited

The College seeks to maintain an educational environment free from any form of discrimination or harassment including but not limited to discrimination or harassment on the basis of race, color, national origin, religion, age, sex, gender, sexual orientation, gender identity, or disability.

Faculty at the College are required to report concerns regarding sexual misconduct (including all forms of sexual harassment and sex and gender-based discrimination) to the Manager of Title IX/Title VI/ADA Compliance. Licensed clinical counselors are available across the District and serve as confidential resources for students.

Additional information about Title VI, Title IX, and ADA compliance can be found in the ACC Compliance Resource Guide available at: https://drive.google.com/file/d/1o55xINAWNvTYgI-fs-JbDyuaMFDNvAjz/view

Use of ACC email

All College e-mail communication to students will be sent solely to the student’s ACCmail account, with the expectation that such communications will be read in a timely fashion. ACC will send important information and will notify students of any college- related emergencies using this account. Students should only expect to receive email communication from their instructor using this account. Likewise, students should use their ACCmail account when communicating with instructors and staff. Information about ACC email accounts, including instructions for accessing it, are available at: http://www.austincc.edu/help/accmail/questions-and-answers

Use of the Testing Center

Under certain circumstances, examinations may have to be taken in a testing center. The ACC Testing Centers follow standard procedures so students know what to expect when they arrive to take their tests. Students should familiarize themselves with thestudent guidelines.

Students must present an ACC student ID card or government issued ID and know their ACC ID number before they can test.

It is necessary to check in at the Testing Center kiosk before taking a test. To check in, one must know the following information:

• Student ID number

• Course prefix and number

• Course synonym

• Course section number

• Test number

• Instructor’s name

Personal belongings such as backpacks, books, and electronic devices (including, but not limited to, cell phones and smart watches) are not allowed in the Testing Center. Possession of prohibited items or accessing unapproved resources in the testing room will result in the immediate termination of the exam and possible disciplinary action.

Please include here any course-specific details needed to use the testing center.

For additional information on using the Testing Center, please go to: http://www.austincc.edu/students/testing-services/instructional-testing

STUDENT SUPPORT SERVICES

The success of our students is paramount, and ACC offers a variety of support services to help, as well as providing numerous opportunities for community engagement and personal growth.

Student Support

ACC strives to provide exemplary support to its students and offers a broad variety of opportunities and services. Information on these campus services and resources is available at http://www.austincc.edu/students.

Student Accessibility Services

Students with documented disabilities who need classroom, academic, or other accommodations must request them through the office Student Accessibility Services (SAS). SAS offices are located at each major campus. Students are encouraged to request accommodations when they register for courses or at least three weeks before the start of the semester; otherwise, the provision of accommodations may be delayed. Students who have received approval for accommodations from SAS for this course must provide the instructor with the document titled “Notice of Approved Accommodations” from SAS before accommodations will be provided. Accommodations will not be provided retroactively. Arrangements by the instructor for academic accommodations can only be made after he or she receives the “Notice of Approved Accommodations” from the student.

Additional information about Student Accessibility Services is available at https://www.austincc.edu/offices/student-accessibility-services-and-assistive-technology

Academic Support

ACC offers academic support services on all of its campuses. These services, which include face-to-face and online tutoring, academic coaching, and supplemental instruction, are free to enrolled ACC students. Tutors are available in a variety of subjects ranging from accounting to pharmacology. Students may receive these services on both a drop-in and referral basis. Tutoring schedules can be found at: https://www.austincc.edu/students/tutoring/tutoring-schedules

Library Services

ACC has a full-service library at each of its campuses to support ACC courses and programs and to provide students with research and assignment assistance from expert faculty librarians, computers, course reserves, laptop and tablet check out, study spaces, and copying, printing, and scanning services. In addition, ACC students have full rights and privileges to access Library Services online 24/7 via the ACC Library website and students can use their ACCeID logins to access all online materials, including ebooks, articles from library databases, and streaming videos. ACC Libraries also provide an “Ask a Librarian” service, which allows students to reach a librarian 24/7 through online chat. Faculty librarians are also available via email, phone, and in person seven days a week during hours of operation. Visit:

• Library Website: http://library.austincc.edu

• Ask a Librarian: https://library.austincc.edu/help/ask.php

• Library Hours of Operation by Location: https://library.austincc.edu/loc/

• Email: library@austincc.edu

In partnership with ACC’s Student Support Center, ACC Libraries also maintain a limited collection of textbooks for students to borrow. Priority access to the textbook collection is given to students receiving assistance. More information is available on the ACC website by searching “Student Support Center Textbook Collection.”

Student Organizations

ACC has over seventy student organizations, offering a variety of cultural, academic, vocational, and social opportunities. They provide a chance to meet with other students who have the same interests, engage in service-learning, participate in intramural sports, gain valuable field experience related to career goals, and much else. Student Life coordinates many of these activities, and additional information is available at http://sites.austincc.edu/sl/.

Personal Support

Resources to support students are available at every campus. To learn more, ask your professor or visit the campus Support Center. All resources and services are free and confidential. Some examples include, among others:

• Food pantries are located in all campus Student Life offices: https://sites.austincc.edu/sl/programs/foodpantry/.

• Assistance with childcare or utility bills is available at any campus Support Center: http://www.austincc.edu/students/support-center.

• The Student Emergency Fund can help with unexpected expenses that may cause you to withdraw from one or more classes:http://www.austincc.edu/SEF.

• Help with budgeting for college and family life is available through the Student Money Management Office:http://sites.austincc.edu/money/.

• Drop-in child care is available at Highland Campus: http://www.austincc.edu/students/child-care/child-watch-drop-in-center

Clinical Counseling services are available throughout the ACC Student Services District to address personal and or mental health concerns: http://www.austincc.edu/students/counseling .

If an emergency occurs during operational hours, please come to the Student Services Office and let the front intake staff know that you are experiencing a crisis. They will alert appropriate personnel. You may also contact the ACC District Police at 222 (on campus) or 223-7999 (off campus or cell phone).

After Hours:

If you are struggling with a mental health or personal crisis, call one of the following numbers to connect with resources for help. However if you are afraid that you might hurt yourself or someone else, call 911 immediately.

Free Crisis Hotline Numbers:

• Austin / Travis County 24 hour Crisis & Suicide hotline: 512-472-HELP (4357)

• The Williamson County 24 hour Crisis hotline: 1-800-841-1255

• Bastrop County Family Crisis Center hotline: 1-888-311-7755

• Hays County 24 Hour Crisis Hotline: 1-877-466-0660

• National Suicide Prevention Lifeline: 1-800-273-TALK (8255)

• Crisis Text Line: Text “home” to 741741

  • Substance Abuse and Mental Health Services Administration (SAMHSA) National Helpline: 1-800-662-HELP (4357)

• National Alliance on Mental Illness (NAMI) Helpline:1-800-950-NAMI (6264)