Entrepreneur.com: "Meet Dos Toros, the NYC-Based Burrito Chain That's Not Afraid of Your Chipotle Comparisons"

Post date: Jan 7, 2016 5:24:01 PM

After weeks of trying to find your own place in the market, I thought you might enjoy this article about a pair of brothers who are making a move on the fast-food-fresh business model. It was written by Laura Entis, a staff writer, for Entrepreneur.com.

A preview of the article:

"You know when your college counselor asks what you'd do if money wasn't a factor? Well…we'd eat burritos," Leo Kremer says. "And this?" he gestures to the burrito-rolling station in front of him. "This is about as close as it gets to that."

Leo, 34, and his younger brother Oliver, 29, are the founders of Dos Toros Taqueria, a Bay-Area style burrito chain that began as a single location off of New York City's Union Square in 2009. So far, their shared, wacky instinct – to somehow turn an intense passion for burritos into a legitimate career opportunity – is paying off. In a potentially very big way.

Dos Toros's seventh location opens this month. Situated on Lexington and 45th Street in the heart of Midtown Manhattan, at 2,300 square feet, it's their biggest space yet. The last couple years have been a crazy time for Dos Toros, but if everything goes as planned, all of this activity will look quaint when compared with what's coming: four new locations by the end of the year, and an expansion to another city within the next two." Read the rest of the article here