aboutfounder

About Founder

🚀 Creative Strategy that Scales and Sells

From NFL Network to Nordstrom, CBS to L’Oréal, I’ve had the privilege of building creative that doesn’t just look good, it drives measurable growth. Whether it’s broadcast TV, scrappy DTC startups, or $100M+ legacy brands, I bring the same approach: bold storytelling combined with performance-driven strategy.

🎥 With roots in high-end video production and motion graphics, I’ve built a career at the intersection of creativity and performance. Over the years I’ve:
• Grown paid media from thousands to over $1M a month while doubling ROAS 📈
• Directed full-funnel creative systems that fueled more than $10M in monthly revenue
• Led guerrilla campaigns that disrupted industries and captured market share
• Translated complex ideas like AI into simple, compelling video content that connects with audiences

What sets me apart? I don’t just create “cool content.” I engineer creative strategy that performs, blending audience insights, psychology, and data with scroll-stopping visuals that boost awareness, spark engagement, and maximize ROI.

👉 If you’re building a brand that wants to stand out and sell out, let’s connect.👈

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