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The MODERN™ 5-Day Build
We de-risk your launch by following a clear, time-boxed plan. In one business week you’ll have a live, lead-ready site, CRM connected, and analytics proving ROI.
Step-by-Step Outcomes
Day 1
M — Map the Mission (You + Us)
Kickoff call (confirm goals, target audience, top 3 CTAs).
You provide logo, services, pricing, and competitors.
Deliverable: ICP profile + CTA plan.
Strategy & Requirements
Objectives
Align on goals, ICPs, offers, and 2–3 primary CTAs so the site, CRM, and automations are purpose-built (not generic).
What we do
Guided kickoff: value ladder, objections, proof assets, success metrics.
Content gap sweep: services, pricing, service area, FAQs, testimonials, photos.
Analytics plan: define GA4 events (lead submit, call click, booking, checkout) and KPIs we’ll prove on Day 5.
Compliance & best practices baked in
Draft cookie & tracking notes for Consent Mode plan.
Confirm accessibility targets (WCAG‑aware structure, alt text inventory).
Confirm privacy policy/terms approach (we supply editable templates on Day 2–3).
Deliverables
1‑page brief: ICP, offers, CTA hierarchy, event/KPI map.
Intake checklist issued (logo/brand, domain/DNS, admin email, competitors, testimonials).
Your part
Upload logo/brand kit and business details; share domain registrar + CRM admin email.
Clarify goals, ideal customer, and success metrics. Lock 2–3 CTAs.
Outcomes: ICP, offers, CTA plan
Day 2
O — Organize the Foundation (Our Work)
Platform selected and launched (WordPress, Squarespace, etc.).
Domain + SSL secured.
CRM + intake forms configured.
Deliverable: Live foundation with CRM capture.
Organize the Foundation (Stack, Security, Data Capture)
Objectives
Stand up the stack, secure it, and ensure every lead can be captured and routed.
What we do
Platform launch (Wix/Squarespace/Shopify/WordPress), domain + SSL live.
CRM integration (HubSpot/Zoho free tiers): forms, chat/meetings widget, basic pipeline.
Email deliverability: SPF/DKIM/DMARC setup (if using branded sending).
Access hardening: MFA on platform/CRM; owner/admin roles created.
Backups & recovery: automated site/app backups toggled per platform.
Compliance & best practices baked in
Publish lightweight Privacy Policy & Terms (editable templates) and cookie disclosure; wire Consent banner for GA4.
Deliverables
Live “shell” with domain/SSL, sitewide forms → CRM, chat, and basic pipeline stages.
Your part
Approve CRM pipeline stages; provide support inbox/sender details for confirmations.
Select platform (Wix/Squarespace/Shopify/WordPress), connect domain + SSL, configure CRM and forms.
Outcomes: platform live, domain/SSL, CRM
Day 3
D — Differentiate the Brand (Collaborative)
Apply your brand kit (or we create one).
Conversion-ready copywriting + proof/testimonials.
Deliverable: Complete branded framework.
Differentiate the Brand (Conversion‑Ready UX & Proof)
Objectives
Make you memorable, trustworthy, and conversion‑focused—fast.
What we do
Apply/assemble brand kit (palette, type, buttons, components).
Write conversion copy for pages (benefit‑driven, objection handling, CTA clarity).
Add social proof: testimonials, reviews, logos, before/after—sitewide trust design.
Compliance & best practices baked in
Accessibility pass: headings, contrast, focus states, alt text coverage.
Local SEO bedrock: NAP in footer, metadata patterns, basic schema where supported.
Deliverables
Branded, conversion‑ready page set with proof elements placed.
Your part
Approve copy/visual direction; supply any missing photos or testimonials.
Apply visual identity, write conversion copy, assemble testimonials/proof.
Outcomes: brand kit, copy, proof
Day 4
E — Engage the Audience (Our Work)
Lead flows (forms, chat, booking).
Email automation setup.
Deliverable: Engagement system live.
Engage the Audience (Acquisition & Automation)
Objectives
Turn traffic into trackable leads/sales with low‑friction capture and nurturing.
What we do
Lead flows: embedded forms, chat, booking, and (if Commerce) checkout polish.
Offer & list‑building: lead magnet and opt‑in placement (for 5‑page packages).
Automations: instant thank‑you, assignment, task creation, and a 3‑email welcome/nurture sequence in CRM.
If Commerce: abandoned‑cart email enabled and tested (5‑page commerce tier).
Compliance & best practices baked in
Consent‑aware tracking for GA4 events tied to actual user actions.
Clear unsubscribe and contact preferences in email flows.
Deliverables
Live capture system + working email automations with test leads created.
Your part
Approve timing/copy of the 3‑email sequence; provide “from” name and reply‑to.
Implement lead flows (forms/chat/booking), opt-in offer, welcome/nurture emails.
Outcomes: live capture + automations
R / N — Refine & Nurture (You + Us)
Analytics installed + QA testing.
Live training session.
6–12 month roadmap handoff.
Deliverable: Fully operational digital HQ + growth plan.
Refine & Nurture (Measurement, QA, Training, Roadmap)
Objectives
Prove it works, train your team, and hand you a 6–12‑month growth plan.
What we do
GA4 configured with goals/events + a simple dashboard snapshot you can reuse.
QA sweep: forms, email, spam protection, chat, booking, payments (if any).
Performance & security pass: caching/compression toggles, uptime alert, admin/MFA re‑check.
60–90‑minute live training + quick‑start checklists and short video walkthrough library.
Handoff: a prioritized 6–12‑month scaling roadmap (SEO, reviews engine, GBP, content cadence, paid foundations).
Compliance & best practices baked in
Final consent & policy check; document where to update Privacy/Terms if policies change.
Deliverables
“Go‑Live” checklist signed, training recorded, roadmap delivered.
Your part
Attend training; confirm go‑live; assign an internal owner for weekly KPI snapshots.
Install analytics, QA conversion points, live training, and a 6–12 month scaling roadmap.
Outcomes: GA4 goals, training, roadmap
What We Need From You
Logo (SVG/PNG) & basic brand colors (if available)
Business details (services, pricing, service area)
Access to domain/DNS (GoDaddy, Cloudflare, etc.)
Admin/owner email(s) for CRM and site
Top 3 competitors (for positioning)
Any testimonials/photos you already have
No brand yet? No problem — we’ll assemble a fast brand kit so you can launch now and refine later.
Start Your 5-Day Transformation
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