Build Your Edge: Lead Smarter, Innovate Faster, Win More

Don’t just prepare for the 2027 building season—get ahead of it. Gain the insights, tools, and industry connections you need to make smarter decisions, improve performance, and position your business for profitable growth.

Lead with confidence: Discover proven lessons in trust, teamwork, and high performance under pressure from Tom “Trots” Trotter.
Stay ahead of the market: Get timely perspectives from Chris Beard and Craig Webb on building-product trends, Sacramento developments, dealer profitability, and smarter strategic decisions.
Put AI to work: Learn practical ways to streamline quoting, order entry, inventory, customer communication, security, vendor evaluation, and ROI measurement.
Turn connections into results: Exchange ideas with industry peers and leave with actionable strategies to strengthen your team, sharpen your competitive edge, and accelerate growth.

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Meet Our Speakers

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MOTIVATION FROM REAL LEADERS

TOM "TROTS" TROTTER

FEATURED KEYNOTE

Former TOPGUN Commanding Officer, Carrier Air Wing Leader, and elite U.S. Navy fighter pilot, Tom "Trots" Trotter brings nearly 50 years of aviation and leadership experience. With over 18,000 flight hours, 1,200+ carrier landings, and combat experience, he has trained the Navy's top aviators and led high-performing teams where precision and trust were mission-critical.

Today, Tom equips leaders and organizations with practical strategies to build trust, strengthen teamwork, and perform with confidence under pressure.

CHRIS BEARD

VP Building Products Research| John Burns Research and Consulting

BUILDING-PRODUCTS MARKET RESEARCH

Chris helps manufacturers, distributors, and industry partners navigate the building products and housing market through data-driven research and market insights. He leads John Burns' monthly Dealer Survey and several industry benchmarks, providing analysis on market demand, pricing, and emerging trends. A frequent speaker at industry events, Chris shares insights on housing demand, economic conditions, and the forces shaping the building products industry.

CRAIG WEBB

President | Webb Analytics

MARKET INSIGHTS & PERSPECTIVE

Spotting the trends, opportunities, and threats that affect LBM dealer profits.

One of the nation's best-known experts on lumber and building material dealers and distributors, in part based on his 12 years as editor-in-chief of ProSales magazine.

Omni San Diego Hotel at the Ballpark

Omni San Diego Hotel at the Ballpark is the city’s premier destination for memorable meetings and events. Guests can enjoy views of the San Diego Bay, downtown skyline, and Petco Park from 511 modern guest rooms, while an expansive pool deck and three restaurants create an urban resort in the heart of the city. In the historic Gaslamp Quarter, steps from the San Diego Convention Center, there are countless things to do following an event. Guest room rates are $289 per night, plus taxes, resort fees and parking.

Explore the Hotel

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