Why There's Still Potential in Products That Have Lost Their Fizz
The chief executive of the world’s largest soda company – its market capitalization is about $188 billion – was on an earnings call with analysts anxious to know what he was doing to save the iconic brand. Quincey had been talking up his massive firm’s bright future in its wide range of products, but then a question came up about plans to revive Diet Coke, sales of which had been in decline for years, losing out to non-soda competitors such as LaCroix and San Pellegrino.