Ying Li

My research examines how social perceptions of technology and innovation influence firm behavior or performance as well as shape the emergence and evolution of markets. I'm particularly interested in investigating these dynamics in cultural and creative industry settings. My work typically leverages archival, longitudinal data that capture entire populations of firms or products during key evolutionary periods of an industry, and I often triangulate my findings with qualitative or experimental data. Shoot me an email if you'd like to talk about fascinating ideas, phenomena, datasets, or simply say hi!