Setup your Youtube brand channel

Why a separate channel?

Most people already have a Youtube channel associated with their personal Google account. However, there are many reasons why you want to create a separate brand channel for your videos:

A separate Youtube channel allows you to create a brand for your activities.
Videos from your personal channel (e.g. vacations) do not appear on your brand channel.
You can assign other administrators to your channel without sharing your password.
Administrators can start/stop your live streams as well as edit your videos. This is important when you're having technical issues or can't attend a broadcast.

Youtube checklist

We'll assume you already have a personal Youtube channel.

Create your channel

Sign into Youtube and click on your user icon at the top right of the window.
Click on Settings (gear icon)
At the bottom of the overview window, click on Create a new channel.

Switching between your personal and your brand.

Make sure your'e now uploading your vacation videos to your brand channel. Always look in the top right to see what account you're in. Having a unique profile picture will help with that.

Review channel settings

Before you can start live streams on your channel, you need to review settings and ensure you've enabled this feature. It may take up to 24 hours before live streaming is available.

Create Studio is your main control board and there are a number of settings you should review. Most importantly is enabling Live Streaming.

Artwork/welcome video

Artwork and a welcome video are important first points of contact when creating your brand. It's also how you can ensure you keep your audience by getting them to subscribe to your channel. The artwork is also used as a placeholder for your Youtube videos before they start.

With different devices (mobile, desktops, televisions, etc) viewing your channel, it's important you create header artwork that will work for them all. In addition to providing the ideal artwork dimensions, Youtube provides channel art templates for Photoshop and other graphic editors including the free Polarr (https://photoeditor.polarr.co/) web app.

Naming convention/playlist

Having a consistent naming convention not only provides cleaner looking lists, but allows you to automate adding videos to playlists. Like email, rules (or filters) can be created in playlist to automatically add videos with a specific title. When you have multiple playlists, this is a handy way to quickly add videos that appear in more than one playlist.

Setup landing page

What do you want your visitors to see when they first come to your page? Customizing your layout ensures users are seeing the most recently uploaded videos along with your playlist.

Recommended information:

Video greeting (explain what they's see and why they should subscribe)
Uploaded videos (displaying last 2 broadcasts)
Upcoming live streams
Playlist containing archived live streams.

Sample: bit.ly/demoslams.

Add administrators

Having different people with different roles (e.g. host, comments/chat wrangler, video switcher) can make things go a lot smoother. This also ensures someone else can take over if you aren't able to make the broadcast or run into technical issues (e.g. getting locked out after broadcast has started).

Be sure to read the different admin roles available to you before assigning access (at least Manager role to run broadcasts). Once they accept, they'll see your brand page in their account list.

Live Streaming

Google Sites

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