Custom is the New Classic
Inspired by Dallas Ring Buyers

The Fifth C of Diamonds - Confidence

When shopping for a diamond, most people learn about the Four Cs: Cut, Color, Clarity, and Carat weight. These established standards help define a diamond's value and beauty. But at Shapiro Diamonds, we believe there’s a Fifth C that matters just as much—Confidence.

Confidence in your diamond.
Confidence in your jeweler.
Confidence in the experience itself.

We created “The Fifth C” as a commitment to the clients we serve—an assurance that you're not just buying a diamond, you're gaining expert guidance, transparency, and a personalized experience unlike anything offered in a traditional retail setting. With over 25 years of industry expertise, direct access to the world’s finest GIA-certified diamonds, and over 30,000 custom rings crafted, we bring trust and clarity to every step of the process.

The Fifth C is what gives our clients peace of mind, knowing that their diamond isn’t just beautiful—it’s perfectly chosen for them.

Custom is the New Classic

 More than a trend, custom design is redefining what timeless jewelry means.

Every love story is unique, and your engagement ring should reflect that. Designing your own ring goes beyond personalization—it’s a celebration of your story, style, and values. From selecting the ideal diamond to choosing the setting, the custom process puts you in control while offering expert guidance at every step.

Custom is the new classic, because the most meaningful pieces aren’t found in a case—they’re created by you.

Whether you're starting from a sketch, a family heirloom, or an inspiration photo, the journey of designing a custom ring ensures the final piece is as unique as the one who will wear it.