What is marketing
Have you heard of marketing and wondered what the term marketing is? Furthermore, what do people in the marketing industry do?
In a modern world that passes every day, each of us has access to more than 10,000 advertising messages. Getting a brand's attention again becomes vital.
Faced with that fierce competition, marketers always need a habit to maintain. That not only helps them complete well the assigned tasks but also be more creative to achieve outstanding results.
In this article, I not only explain to you what marketing is to do, but also guide you 10 tasks that marketers usually do every day.
What is marketing?
Marketing is marketing - A popular way to connect with customers. And marketing includes all the work that needs to be done to attract customers to the brand and maintain a relationship with them.
What is Marketer?
Marketers are people working in the field of marketing, responsible for research, market analysis and strategy planning to deliver valuable products and services to potential customers.
What is a marketing staff?
Marketing staff is the one who implements the plans set out by the Marketing Department, ensuring that the Marketing is smooth and steady. Innovative, bold tactics to promote products / services and company image to everyone.
From there, marketer employees can connect customers with corporate brands in a long-lasting relationship.
6 What are the reasons businesses must implement marketing?
Basically, marketing is one of the most important areas that any business needs to prioritize for six reasons:
1. Marketing provides information to customers
It can be said that the role of marketing is really important in educating customers. Because simply, as a marketing team in the business, you know very well about your product ... But customers don't!
To buy products, your customers need to know:
General information about products and services
The benefits come in before they start taking the next steps.
According to Ctreativs, marketing is the most optimal method to convey the values of a product to customers.
2. Balance the competitive advantage of small businesses with large ones
Modern Marketing or Modern Marketing are less expensive methods than ever.
Social media sites and email campaigns often help small and medium businesses save significant budget. Since then, the marketing helps improve the competitive advantage with a larger "elder" in the market.
Modern consumers are often more concerned with experience than price. Therefore, 1: 1 is extremely helpful in attracting more customers.
Small businesses will have more time to look after each of their customers through many different marketing platforms.
3. Marketing helps businesses maintain relationships with customers
Marketing helps maintain a brand's presence in the eyes of customers.
By providing information or knowledge through a variety of communication channels, Marketing will help you maintain a long-term relationship with your current users.
From there, users love products, brands and convert into customers in the future.
4. Marketing helps to interact with customers anytime, anywhere
In the past, you probably only interacted with customers when they appeared in your company.
For example: The customer walks to a pizza shop, they talk, exchange with the owner, smile at the waiter, wave goodbye to the owner, ...
However, just that much interaction is not enough. Consumers need more interaction outside the store.
With marketing, you are free to send customers product-related content even if they do not directly communicate with you. This will help you build relationships with potential customers in a "more pleasant" way.
5. Marketing helps sales
The ultimate goal of a business is profit maximization and marketing is essential to achieving that goal.
When you hear this, you might think: First you need a good product!
But… the era of "natural musk incense" is over. Quality product but no one knows it, you will not generate sales. And of course it can't help you keep your commercial business running!
6. Marketing helps businesses grow
Marketing is an important strategy to help your business grow. Although existing customers are still considered the most important to you, but marketing to expand this list is absolutely essential.
Small campaigns like posting on social media or email campaigns help:
Attract existing users
Acquire new leads.
Marketing fundamentally ensures future business growth by: Maintaining old customer relationships and expanding lists of new customers.
Watch the following video to learn more about the importance of marketing:
6 Type of marketing
You are wondering whether marketing consists of any areas? There are many types of marketing in the market. But which method to use will depend on where your customers regularly spend more time.
Here are 6 types of marketing that are commonly used today:
SEO
Blog Marketing
Social Media Marketing
Print Marketing
Search Engine Marketing (SEM)
Video Marketing
So what are these types of marketing specifically? Stay tuned for more!
1. SEO
SEO (or Search Engine Optimization) is the process of optimizing the content on a website so that the article appears on the search engine results.
And what is SEO in Marketing? Many marketers today use SEO to attract customers interested in a particular industry through information research on Google.
This is also the main service ( seo service ) that FAME MEDIA SEO is providing to customers who want to promote natural and sustainable traffic to the website, increase the conversion rate into orders / customers / booking at a rate. SEO pricing method suitable for each business.
2. Blog Marketing
Today blogs are no longer reserved for individuals. Many businesses publish articles about their commercial business. At the same time nurturing interest of potential customers who are looking for information.
3. Social Media Marketing
You are completely free to use social networking sites such as Facebook, Instagram, Twitter, LinkedIn, ... A good Social Marketing campaign will help create an impression and increase the viral ability for your brand and products to your customers. .
4. Print Marketing
Many types of customers are those who regularly subscribe to print newspapers and magazines. You should sponsor articles to publish relevant content that interests your audience.
5. Search Engine Marketing (SEM)
This type of marketing is slightly different from SEO. You usually pay search engines to place links on websites that search engines index. The purpose is toIncrease your business's visibility to customers. This type is called pay-per-click (PPC).
6. Video Marketing
Improved compared to previous types of marketing. Today many people invest in designing and publishing videos that are entertaining but still contain value to help attract more potential customers.
What is marketing to do?
In fact, marketing is a popular training industry in universities / colleges to provide knowledge about researching the needs of customers and the market, analyzing consumer behavior and strategizing to marketing brands, products / services to the right potential customers, ...
Currently in Vietnam, learning about marketing is considered one of the hot topics that many people are interested in. Because marketing is an interesting, challenging industry and job opportunities are quite large with the marketing industry.
What does marketing include ? Specifically, when learning marketing, learners will learn how to:
Market research
Market segmentation
Brand Positioning
Competitiveness analysis
Up marketing strategy & incentive policies
Plan a marketing budget
Measure the effectiveness of the campaign
By now, you know what the marketing industry is and what the definition of marketing is. So how to become an excellent marketer?
You need to know ...
6 Essential skills of a marketer
Especially when you were a student. To become a marketing specialist in the future, in addition to specialized marketing knowledge, you need to add many other important skills:
1. Adaptability and flexibility
In business, unexpected problems or environmental factors can cause us to change our plans. But marketers need a high adaptability to be more flexible and calm in handling situations.
Moreover, they can also turn these situations into their own advantages.
2. Watch and listen
The ability to observe and listen helps marketers grasp the psychology of the customer. From there, we can clearly grasp the wishes and aspirations of customers. At the same time, improving products or creating new products better to meet and satisfy customers' needs.
3. Enthusiastic and creative
First, you need constant enthusiasm and creativity. Those marketers need to have a sensible head with ideas sometimes is crazy. But the acceptance of risks, difficult situations or even bizarre events is also one of the deciding factors for success.
4. Communication skills
In addition, the ability to communicate is also essential for marketers. You not only regularly communicate with customers, but you also have to work with employees as well as partners.
A marketing specialist will flexibly adjust the behavior to suit each audience they interact with and exchange.
In addition, in the conversation, marketers need to create stories and lead customers to follow their own stories, touch buyers' emotions and make them interesting with your product or service. .
5. Team work skills
A marketing campaign cannot be successful if there is only one person. This is a job that requires the contribution of the whole team.
Therefore, the ability to work in groups is extremely necessary.
Marketer not only works with his team, but also has to coordinate with other departments to get an overview from which to give the right direction and perform it in the best way.
6. Sale skills
This skill seems to be needed only in salespeople. But not. Marketing people really need sales skills. Because they have a duty to make the customer realize that they need to buy the product even if they did not originally intend that.
What to do after studying marketing graduate? - 11 divisions in the marketing industry
When studying marketing , most students will be fully equipped with the knowledge of capturing customer psychology and organizing marketing plans for businesses. Therefore, upon graduation, students will be able to apply for positions such as marketing / marketing specialists in the following departments:
Sales department (managing distribution channels, monitoring sales, ...)
Marketing department (marketing planning, market research, communication development, public relations, brand management, ...)
And Customer care department (managing customer information, understanding customer needs & psychology, ...)
In general, the marketing industry is a very large segment and goes through the sale pipeline. And there are many jobs for marketing staff, especially for students.
So what is the job of the marketer specifically ? What is marketing to do?
11 Main Division in Marketing Industry
There are many divisions in the marketing industry and each company usually has different names for these divisions. Here is a list of some of the departments that marketing students are likely to apply to after graduation:
1. Advertising
Advertising department is responsible for promoting and communicating an idea or a service product in the market by placing advertisements on the media.
2. Public Relations (Community Involvement or Public Relations)
A communication strategy will build mutually beneficial relationships between the business and the customer.
3. Customer service (Customer service)
Basically, marketing also plays a role in providing customer support and advice. For businesses, the seller not only provides the service before, during, but also after the sale of the product.
Good service will make customers happy and even deliver value beyond what they expected. If you cannot do this then you will lose out to your competition even if your product is better.
4. Direct marketing
This department includes sending your message directly to consumers through flyers, forms, brochures, ...
5. Distribution
Distribution is part of the supply chain. This department is responsible for transporting goods from the warehouse to the store or supermarket.
6. Market Research (Market Research)
Market research is one of the processes of gathering and analyzing information. Data will help businesses become more aware of how people react to their products or services.
Businesses conduct market research continuously and non-stop. Their exchange, customer contact, competitor research are also market research. This will help generate more data about the business's products, customers and markets. At the same time, market research also contributes to the operationproduct development new.
7. Media Planning
The communication plan is closely related to the marketing strategy. It uses the best communication channels to reach its target market. These include internet, TV, radio, newspapers, magazines, ...
8. Product pricing
When setting the price, you should take into account the production and shipping costs. You should also consider how much price and quality your competitors are selling it.
Most products rarely stay the same for long periods of time. Because of the likelihood of production costs changing, wages either rise or your competitors will drop dramatically. You should be aware of all the factors that affect prices at all times.
9. Sales (sales)
Sales involves planning and supporting the sales team by teaching them ways to drive sales metrics. It also involves organizing a plan on how to reach potential existing customers. Sales staff have a role to play in fulfilling those targets.
10. One-to-one marketing
One-to-one marketing involves communicating directly with each customer. The company can then make some adjustments to approach each customer's tastes and preferences.
11. Impression marketing
As a member of this department, you have to make the user aware of your products and services.
What does marketing do? 10 Marketing jobs do every day
1. Set specific goals
Most professional and intelligent marketers have goals and set themselves in development goals. If you don't have any plans for your upcoming marketing activities , how will you be successful?
Conversely, when you have a good grasp of what all marketing does, and making a clear plan makes it easier to succeed. This will also be very helpful for new graduates who want to grow rapidly.
Everyone has a different definition of success.
Sometimes your success is forming customer data, meeting and satisfying customer needs, getting the expected revenue. Whatever it is, be sure to consider making plans where you are likely to achieve it.
2. Learn from competitors in the marketing industry
Don't do passive marketing. In return, in modern marketing , learn from your competitors: who are they? how are they doing
There is nothing to be afraid of doing so. In addition, marketers also have to analyze competitors to see which direction they are going to deploy and how exactly do they have strengths and weaknesses compared to themselves?
It is these things that help you understand your competition clearly, thereby creating a significant competitive advantage.
Competitors ranked 3 in the Google search category? This means you need to focus on speeding up your business even more.
3. Determine the right customers
This should be obvious, but surprisingly, there are still many marketing departments that have not been able to target the right audience.
As a marketer, it's really important to be clear who you want to target.
To do this, we can design a marketing model by ourselves as well as a potential customer portrait (You can see more about 7P Marketing or 4P in Marketing to understand more clearly). This lead portrait tells you how, when, and where you'll reach your customer.
Your approach to defining your personality must be applied consistently in all activities of the marketing department , from your copy and website design to the tweet you just scheduled.
4. Write content
This marketing skill must be familiar before you know it!
So what is the task of writing content marketers?
Specifically, you need to know how to blog, ebooks, pdfs, memes, infographics, webinars, slide decks, ... and much more. There are thousands of types of content that are applicable, and so marketers can't help but get confused.
Professional marketers are capable of creating business content articles that are viral to customers. Through content marketing , potential users understand how important your industry is, and at the same time easily build trust in your customers.
5. Educate and maintain relationships with customers
What do marketing do every day? It is to build relationships with potential customers. You should start this from the moment a customer first finds your brand on the Internet.
Marketer nurtures relationships through emails automated. They send out a series of emails, including articles of content customers may be interested in to clearly define customer preferences.
You can also stay more private through personal emails. Track conversion rates and recent touch sources on your website for more information.
Social media is also a useful form of education. Marketer can find customers on social networking sites, and conduct direct interactions with them.
6. Listen to the community
Listening to others about your brand and industry is really important. On the contrary, you will accidentally lose precious opportunities.
Suppose users give feedback on problems they have with your brand on Youtube, if you are willing to receive those feedback, you can identify and help them solve them better.
With questions from users on social networking sites, if you can answer them thoroughly, you will have the opportunity to increase your followers and become a reputable source for them.
While maintaining a relationship with users on social media may seem time consuming and not so important, it at least reflects your brand.
And people will spend more attention when you fulfill their wants and satisfy their needs. It's better than saving time that no one cares about.
7. Efficient customer segmentation
In marketing campaigns , the approach to the target audience seems to be much better than the mass email method because everyone in the contact data has a different location.
If you are a professional marketer, you will definitely know what to ask to distinguish those objects from each other.
Depending on the type of business you have, you will have certain segments.
You must be able to figure out what influences your relationships. To find out, just ask them to identify their problems from the list you have listed earlier.
From there, you can easily segment customers through the above obstacles and group them into different groups. For each problem, it is necessary to have a separate solution. And the role of marketing is really important in giving specific, detailed answers for each person.
8. Testing
In the process of learning about marketing, as I see it, this is one of the most interesting activities in the marketing process. Test segments in your marketing campaign in turn to help you recognize which parts are effective and which are not?
You can do some little experimentation by changing the color of the CTA in different places. Either you test both versions of the same landing page, or you will have to mess with testing the entire website.
With the support of smart web technology, you will know what the first time users who visit your website are looking for compared to loyal customers. It sounds crazy, but I like it.
9. Measurement and analysis
The role of the marketer is to constantly track the number of changes each day and measure them accurately.
In addition, it is also necessary to carefully consider the results of marketing strategies, namely the number of shown pages, emails passed, CTA / links accessed, content downloads and interactions. , the event takes place on social networks.
After the measurement is complete, you conduct an analysis of "why did we not achieve the goals we set?", "Why did we accomplish the goal completely?", "Why is a certain page? Works so well? ”.
Ask as many "why" questions as possible. Ask until you find the answers to maintain your strengths or improve your weakness.
10. Creativity
The top requirement for marketers is creativity but you should note that it's best not to use creativity in competition but use it to discover many new things and then practice them practically.
Colorful marketing world with thousands of forms and trends. So just create your own confidence!
Distinguish marketing definition
Traditional Marketing vs. Modern marketing
In your opinion, what is the difference between the two types of marketing? In fact, depending on each stage and the changing market, marketing strategies bring different values.
Traditional marketing
With traditional marketing, businesses often produce products and then find markets . Therefore, with this approach they focus on the production and sale of existing products.
In addition, the traditional marketing approach lacks systematization. It does not have predictions, intended for possible situations in the future.
This method has the disadvantage of not clearly defining the target market and the strategy to attract customers.
Modern marketing
Modern marketing method focuses on market research before going into production.
In addition, the systemic nature of the modern marketing industry is demonstrated by:
Research and analyze all stages and fields
Make predictions about possible events, situations or risks that may occur in the future.
Modern marketing is pretty good when it comes to helping commercial businesses link together. And this doesn't happen in traditional marketing.
The same:
Although each method has its own characteristics but…. They also have some commonality and a close bond with each other.
Traditional marketing is the basic marketing foundation , a solid foundation for the development of modern marketing.
Meanwhile, modern marketing is more inclusive than traditional marketing. Because it not only offers methods to better sell products, it also has the ability to detect customer needs. From there, there are improvements in products or designing new products to satisfy the needs of customers.
Marketing vs. Branding
Marketing affects brands in either a positive or negative way. At the same time, marketing can help create a positive brand experience. By creating intimate, helpful, empathetic conversations with customers.
However, marketers will even influence the brand when they interrupt the programs and web experiences of users. For displaying ads with beautiful men or girls one hand holding the product.
Many companies think that they only need to spend a million dollars then run ads continuously, logos are stuck everywhere, ... they will get many customers.
However that is completely wrong. Marketers need to develop a reasonable strategy from time to time to get the best value.
Marketing helps build brands through great experiences.
If the marketing strategy is good, it will greatly contribute to the brand of a business.
Big brands do great marketing when acting as suchteacher with customers. They deliver great products to customers and also treat employees well.
Big brands show people who they are in the experiences they provide. Though sometimes ads disrupt the user experience. But if it's good enough, it will still yield great results.
If you are a newbie in the SEO profession, you need to master the fundamental SEO knowledge and the benefits of SEO in the Marketing panorama, read the article on the most basic SEO today!
Marketing vs. Advertising
As I mentioned above. If the ad is truly great, even if it disrupts the user experience, it still has the potential to deliver good results.
I appreciate ads that tell a good story, spread emotion and humor. There are funny ads that make me laugh a lot, but I don't remember the brand name behind them.
It's interesting that big brands like Starbucks and Apple do very little advertising. Apple's best ad was in 1984 when it gave a pretty compelling story. However, thanks to their advantages in terms of products, these big companies have a strong foothold in the market.
But honestly:
Few of us like ads. And especially for the things we humans don't need.
When a website plays ads automatically, I somehow get frustrated with these ads. And I even hate brands that spend money running those ads.
And what they get is the frustration of the user only!
Marketing vs. Sales
Sales and marketing are closely linked, but they take place very differently in a business.
The sales team did not comment on the product or wondered who would buy it. The job of this team is to reach and persuade customers. Sales staff must build strong relationships with customers and combine them with marketing.
The marketer group attracts potential customers by giving valuable information about the brand as well as the product. At the same time they will collect feedback from customers about the product. To that wordDecide which products will be produced in the future. Or how to improve existing products to help meet and satisfy customers' needs better.
You will fail if you don't bring brand and product awareness to your customers. This is what marketing can do.
To have a successful strategy, the sales and marketing teams need to work closely with each other. This ensures that the most potential customers are passed on to the sales team.