Documents:

The origin of my project:

I decided to kick scooter 7km to two of my best friends' houses to deliver treats on Canada Day and I realized I could turn my mode of transportation into a fundraising project. I wasn't allowed to take public transportation because my family and I agreed it made me vulnerable to too many variables that could be detrimental to the health of senior residents at my job (since I worked at a Retirement Residence at the time). I came to the realization that people do walk-a-thons all the time to raise money and awareness to a cause so why don't I put my scootering to a good cause?

Diary Entries

For the first several days I kept track of my thoughts and findings in a document, my "Diary Entries". However I stopped recording every day and spaced it out throughout the weeks as I had gotten stuck in a "waiting period". During this "waiting period" in which I had to wait for Ban Toxics to set up the fundraising page, I tried my best to raise awareness online through social media by setting up an instagram account.

Research & Planning

I started an Instagram page for the project to gain followers and awareness about the cause and the project. To encourage more people to reach out to people they know and spread awareness about the project I started doing challenges. For every 100 followers that I gained I would ask my followers to give challenge suggestions and I would complete these challenges. They ranged from kick scootering to specific places to eating a corn dog in under 4 minutes.

GoFundMe and Alternatives - GoFundMe & Alternatives.pdf

GoFundMe & Alternatives

In order to create a fundraising page I had to do research on alternatives to GoFundMe since I knew GoFundMe required a certain amount of the funds raised. I had to compare the features and the rates of each website to find the one with the best offer.

Additional Notes in the Planning Stage.pdf

Additional Notes

During my research and planning process I did a lot of thinking and brainstorming. I created a brainstorm document in which I listed all the necessary things to think about along with additional notes from conversations with family, friends and other contacts.

Original Timeline (1).pdf

Original Timeline

I had created an original timeline at the beginning of the summer with the deadline being the end of August (when I would scooter to Sidney). However, that timeline was put on hold as other things in life began introducing themselves.

It ended up taking longer to coordinate with Ban Toxics. Instead of creating the fundraising page myself, a conversation was had between me and the organization. We came to the decision that my project would be the one to gain attention to their own organization's fundraising page. That would enable people to donate multiple times for a more sustainable source of income for the organization.

Due to this decision the timeline was pushed back as I had to wait for the organization to set up their own fundraising page. It took time for the page to finally go up since the organization had been working on multiple projects at once.

Community Connections:

Jake Schick

(Scootered from Houston, TX to Galveston, TX on original Razor Scooters in Aug 2017)

I came across his video (https://youtu.be/poq1ymi9EOE) while trying to do research on whether or not it would be physically possible to kick scooter long distances. I emailed him a list of questions I came up with while trying to plan my fundraiser not expecting him to respond to my email at all. Low and behold I received an answer several days later with answers to all my questions!

Yonatan Belik

(Team member for Wheeling for the World)

Through more of my research I came across a team called Wheeling for the World (https://wheelingfortheworld.org/) a team that kick scooters and bikes long distances to raise awareness or fundraise for certain causes. They also set the world record for the longest distance kick scootered. I thought I might as well ask the experts my questions (the same ones I sent to Jake) and they responded with an audio file! (https://drive.google.com/file/d/1gatEBa5cqBa0bpOh114h4ggX8S9B9l0L/view?usp=sharing)

Sponsored Collaboration

In November, I received an email from a UK athleticwear company that had seen my instagram account and liked the way I formatted my account so much that they reached out to me. They proposed a sponsored collaboration in which I would receive free leggings (but pay the shipping) from their company to promote on my account which in turn would allow me to get discounts on their clothing if I chose to buy anything from them. Unfortunately, as I was in Canada and they were in the UK, the shipping would cost too much, so I had to turn them down.

Shaun from Scoot Pro Vic

Shaun, founder of Scoot Pro Vic (a mobile trick scooter shop) reached out to me over Instagram after his brother in-law based in Esquimalt, had seen my project posted on the Esquimalt Community Page. He was interested in my project and provided me with a new scooter and helmet for my trip! I can confidently say that I was still very much processing his generosity well after the meeting. It's times like these that made me realize that there is so much more to my project than just a fundraising and spreading awareness. It involves connecting with others in my community and working together to reach a common goal, a better world and better future!

Awareness Building

I started an Instagram page for the project to gain followers and awareness about the cause and the project. To encourage more people to reach out to people they know and spread awareness about the project I started doing challenges. For every 100 followers that I gained I would ask my followers to give challenge suggestions and I would complete these challenges. They ranged from kick scootering to specific places to eating a corn dog in under 4 minutes.

Project Relaunch

Due to a delay in the launching of the project's fundraising page, I had to re-launch my initiative and regain the "hype" for the project. This required me to re-format my Instagram account and create more informed, and professional looking posts. I also decided to take a different approach to gain awareness, by making the posts informative yet easy to consume. I also had decided to post daily to keep the interest in my project.

To gain followers, I also had to re-think my approach and began contacting other social justice accounts to post about my project on their account. That way a wider audience could be reached aside from people only I knew.

Presentations

My project relaunch had given me the opportunity to re-think the way I would market and gain traction in my project. Instead of trying to gain more followers by following a bunch of people, I began reaching out individually to social justice groups and accounts which advocated for various important local and global issues. I explained who I was, what my project was and how I hoped they could help me (by sharing my story on their account). Almost immediately, I got messages back from accounts I had reached out to. They expressed their interest and faith in my cause and a lot of accounts posted about my project on their accounts. One group had invited me to present at one of their workshops, unfortunately I could not incorporate their favored theme into my project. However, this still made me realize how much bigger this project is than just a fundraiser. It's an awareness project. I had thought at the beginning that I would spend only a couple months on this project and although I was wrong in my assumptions, I'm glad that it has not been a short-lived journey. Although this project has allowed me to explore various marketing approaches, it has also shown me that marketing isn't just making social media posts and uploading them, but it's about figuring out how to approach the situation to get the best outcome possible. It's about making decisions and receiving unexpected opportunities. It's about taking those opportunities and making the most out of it. This project as much as it is time consuming and sometimes stressful, is something I'm glad I took up, because so far, it has taught me a greater amount of things than I had originally expected and that's already more than what I ever could have asked for.

Training

During the summer time I had been scootering a lot, to and from work, and pretty much anywhere I needed to go. I had also been very active in running and ran 10km at least twice a week. However, when the fall and winter seasons began, school pre-occupied me and the cold weather made it difficult to motivate myself to go out and run. With my trip fast approaching I realized it would be near impossible to scooter 100km without training beforehand. So, I picked my running shoes back out of the closet and forced myself to head out into the cold and start running 3km at least twice a week again. Luckily, I had friends who were more than willing to accompany me so training was less dreary in early mornings.

Scootering the Circuit

After training through running for several weeks, I decided that I had to hop onto my scooter and scoot around my planned route so I could get used to scootering and the route. My best friend accompanied me on scooter and on roller blades to get amazing footage of my journey and keep me company. We treked through the rain and shine and may have gotten a few weird looks from dog walkers and cyclists alike, probably thinking we're two crazy teenagers. But we embraced our craziness and owned all the hilly ups and downs of the routes and always stopped at our favourite snack spot . . . The Nest Cafe.

Marketing

I had begun reaching out to social justice and youth activism accounts on Instagram to ask them to help market my project. Among one of these accounts which I had reached out to, was Operation Youth. A free online platform that offered tutoring and essential services for youth seeking opportunities to build a better future for themselves and others around them. They were interested in my project and wanted to help further than just re-posting one of my posts on their story. So together we collaborated to hold a child labour awareness week, leading up to my event to not only market my event but raise awareness about this global issue too.

Visiting Businesses

I had originally created a list of businesses that would be along my route and then contacted them through email to see if they would be willing to help me market my project. Unfortunately, no businesses got back to me so I printed posters about my project, got on my scooter over spring break, grabbed a friend, and we scootered along the route together and delivered posters to businesses. A lot of people I spoke with were supportive of my project, and one person, a manager at a restaurant went so far as to say what I was doing was "inspiring".

In the middle of scootering between businesses to deliver my posters I realized that four years ago, when I was in grade nine, I had done the exact same thing. I had been going from business to business, searching for sponsors for a trip my robotics team planned to go on to compete in a World Championship. Except this time around I was marketing my own project, by myself, with more knowledge, more freedom, and more independence than before. It was self-satisfying to be able to recognize how much I had grown since then, and how much I had learned and developed as a person, coming full-circle through my four years of high school.

Media Coverage

Times Colonist

I contacted various news groups about a month prior to my 100km trip, however due to school and other extra-curricular activities I became busy and my project fell off of my priority list. A week or so prior to my trip (during spring break), I finally had the time to recontact the news outlets (as I had not received any responses). To my surprise a reporter from Times Colonist reached out to my and mentioned that they were interested in doing an article about my project.

https://www.timescolonist.com/news/local/high-school-student-to-raise-awareness-of-child-labour-with-100-km-scooter-ride-1.24298959

CTV News

I had contacted CTV about a month prior to my project then contacted them again a week prior. Unfortunately I had been sending emails to the wrong email addresses (as I had later realized thanks to my friend Lassah who had connections to CTV as her uncle was a news anchor for them). I was given the proper email addresses and then the day after I contacted them I was interviewed and filmed for the news that day. My CTV interview was particularly interesting because the camera person/interviewer happened to have connections to Esquimalt High School. They had also scootered alongside me to get a shot of me scootering which I thought was a very creative and unique filming technique. Extra kudos for camera person dedication.

https://vancouverisland.ctvnews.ca/video?binId=1.1777488

Zoner of the Week

My parents had heard about The Zone contest: Zoner of the Week in which people could nominate members of the community who were making a difference and they had the opportunity to be featured on the station. I had nominated myself just to get the word out and ended up being contacted a couple days after I put in the nomination. I did a quick call with Jenny from the Zone to explain my project and how people can help and I will be featured as Zoner of the Week for this coming week of Mar 29th.

https://omny.fm/shows/the-afternoon-zone-with-pol-jenny/zoner-of-the-week-raine

100 Kilometre Trip

Day 1

I arrived at the starting point at 10am and warmed up a little. I also did a pre-trip interview with my friend/photographer/videographer. I travelled the loop twice on the first day to get the initial 40km out of the way. My trip took place from 10:30am-2:30pm. It was not super eventful, although I did see my family at the Nest Cafe (aka the halfway point) upon my second travelling of the loop. I was surprised how smooth the trip had went despite me scootering 20km back to back as I had never trained for that before. Prior to my big 4 day trip I had only scootered at max of 20km once a week.

Day 2

I was interviewed by CTV at 10:30am and was accompanied by my friends Lassah, Katja and Kiran to the Galloping Goose. There we were met again with the cameraperson for CTV who recorded a few clips of us. Then we were officially off on our way. We met up with another friend at Nest Cafe (the halfway point). Katja was able to take many cool shots such as one of the photos shown in the carousel to the right (the one were we are standing by the crosswalk). I only tackled 20km today but it scooted by so quickly with my friends around and with the bopping playlist I started and which people added to. I then had a live-stream with Katja to update people on the occurrences of the day and then I had a call with someone from The Zone. My friend Lassah had also updated me on the state of my fundraising page as it had begun to gain attention.

Day 3

I started at 10:30am, scootered a distance of 20km and ended up finishing closer to 1pm. It was the first day of my 100km trip that the weather had been dreary. On this day I had begun to feel the tiredness setting in. For the first 10km I had been maintaining a reasonably fast pace (despite having to go up hills a little tired), but the last 10km I had to travel, I had felt distinctly slower. Despite the dreary weather and being a little tired, I did it! I was accompanied by a couple friends and my friend Orielle had met us again at Nest Cafe (the halfway point).

Day 4

I started at 10:30am for the final day. To my dismay it had been pouring and for the first time in this four day trip I had to put on rain pants and a rain coat. (Although despite the rain gear, I was still soaked to the bone afterwards.) In any case, I stuck through the rain. The paths had been slightly more slippery (especially the wooden bridge parts). Katja and I met Orielle at Nest Cafe again and were thankfully able to get a seat inside since it had still been down pouring. To my surprise the staff at the Nest Cafe recognized who I was and I was offered a free apple cake which I gratefully accepted. Immediately after Katja and I had left Nest Cafe the wind had picked up and so had the rain and it was so cold that my body kind of numbed up. Most distinctly my left foot became numb and I was so cold I had stopped noticing my soreness so that was both a blessing and curse. After reaching the official 100km mark we jumped around for joy then changed out of our wet clothes and headed to Miche's Cafe to have a celebratory lunch with Lassah.

Final Result!

I must admit that during the week leading up to my official event I had doubts about whether or not anyone would actually end up donating. I had this fear that the fundraising page would stay at zero dollars forever and I really didn't want to face the humiliation of having put in effort just to get "nothing" out of it. Despite it all, I poured my all into the project and tried to do as much as I could as one kid, with not a lot of free time. Finally, at the end I checked my fundraising page and the page did not in fact rest at zero dollars and I ended up successfully raising four hundred and fifty-five US dollars!


Throughout the process of reflecting on my project I ultimately came to the conclusion that this wasn't just a fundraising project. It was an awareness raising project. It taught me the professionalism with representing an organization and sharing their values with a greater audience. It taught me about my own limits, capabilities and strengths. It was a journey, the whole project. When it came down to the actual travelling, I found that it was more of the journey to get to that point that was harder than the actual scootering. It was the interviewing, the corresponding, the promoting, the research, the conversations, thinking and waiting and hoping it would all turn out alright that was more difficult than scootering 100km. When it came down to the scootering, despite the hills, the wind and the rain, I had a blast and I didn't regret a single second of it.