differences between reddit pinterest

Reddit marketing buying upvotes

Reddit and Pinterest are two prominent social bookmarking websites that allow users to share and discover different types of content. Despite both of them being social media sites, there are significant differences between them in terms of features, user base, target audience, and purpose. This article will highlight the significant differences between Reddit and Pinterest site.

1. Purpose

The fundamental differences between Reddit and Pinterest lie in their purpose. While Reddit is an online forum where users can discuss and share information on any topic under the sun, Pinterest is a social bookmarking and visual discovery platform that allows users to save and discover images or "pins" on topics that interest them. When it comes to purpose, Reddit is more about information and discussion, and Pinterest is more about inspiration and visual discovery.

2. Content Type

Reddit is primarily a text-based platform with a variety of subreddits (sub-forums) on different topics. Users share links, images, videos, and text-based posts, and people can vote and comment on them. In contrast, Pinterest is primarily a visual platform that focuses on images or "pins." Users create digital bulletin boards to organize and save pins on topics that interest them, such as home decor, fashion, travel, recipes, etc. Pinterest's visual nature is its biggest selling point, and it is an excellent platform for sharing high-quality photos, infographics, and illustrations.

3. User Base

One of the most significant differences between Reddit and Pinterest is in their user base. Reddit has a large and diverse user base, with over 430 million active users as of 2019. It is popular among tech-savvy people, gamers, and people who are passionate about niche topics and discussions. In contrast, Pinterest has around 367 million active users as of 2020, with the majority being women. Pinterest's user base is younger, more female-dominated, and more interested in lifestyle and visual content.

4. Social Interaction

Although both Reddit and Pinterest are social media platforms, they differ in how social interaction takes place. Reddit's community is more interactive, and users have the opportunity to engage in discussions, share their opinions, and vote on each other's posts. Reddit's voting system is another unique feature, which enables the community to upvote or downvote the content that is posted to the website. The content that gets more upvotes moves to the top of the subreddit while the content that gets downvoted falls to the bottom. On Pinterest, social interaction happens through liking, commenting, or sharing pins, and the platform doesn't have a feature for voting on content.

5. Marketing & Advertising

Another major difference between Reddit and Pinterest is in their approach to marketing and advertising. Reddit is more of an open marketplace, and brands can create subreddits or post ads to reach the website's vast user base. However, Reddit is known to have a strict policy towards self-promotion or hidden advertising, and users can quickly identify such content and downvote it. Pinterest, on the other hand, has a more visually appealing approach to advertising, with ads being incorporated into the feed itself. Brands can create beautiful and informative pins that fit in seamlessly with the platform's regular content, and if users like it, they can save or share the ad, which further boosts its visibility.

Conclusion

In conclusion, both Reddit and Pinterest have their unique features, user base, and purpose. Reddit is an excellent platform for discussing a wide variety of topics and participating in interactive communities, while Pinterest is more of a visual, lifestyle-oriented, and female-dominated platform that focuses on inspiring users with high-quality images. The key to successfully using either of these platforms depends on the type of content, purpose, and target audience you are trying to reach.