Packaging Design
Product Label Design
A product label is one of the most crucial factors when it comes to influencing your customers. There is a saying that you cannot judge a book by its cover, but the fact of the matter is that people look at the outer packaging before even deciding to shortlist a product for further consideration.
You indeed have to make sure that your product label is in line with your brand, but it is necessary to work on other factors to develop your customers’ interest and entice them to go for your product.
There are several roles your product label can play (from invoking a sense of social responsibility in your customers to making the overall product packaging) to benefit your brand. In this article, we are going to look at the top trends of product label design for the year 2021.
Eco-friendly materials
It is good to be eco-friendly to contribute to saving the environment, but this factor alone is not going to get you an increased number of sales. About 75% of people in the US say that they are more than willing to adopting behaviors that may help the environment. Another survey suggests that 87% of consumers prefer buying from companies and brands that show commitment to the environment.
It means that if you want to convince your customers about the eco-friendly approach you are using to manufacture and packaging your product, you are going to have to make your brand efforts reflect this approach. For this purpose, you can use eco-friendly materials for the packaging of your products. Make sure that your product label is the focal point of this message.
Texture
If you want to make your product logo more attractive, you are going to have to consider more than the aesthetics that look good to the eye. Many customers want to touch products on shelves before buying. It means that the texture of your product packaging may have a significant value. Now, instilling texture in the entire product design may not be a wise approach, do you may want to make your product logo prominent this way. The best thing about this feature is that it makes your product feel premium. As a result, your customers develop a perception of your main product as a high-valued item.
Bold design
While you can create an impressive minimalistic product packaging design, doing the same with your logo can be counterproductive. Consumers want to see something exciting before they are convinced to buy. It means that if you end up making your product logo a bit intricate during an effort to make it appealing, go ahead and implement it. Make sure that your product logo is fully capable of attracting eyeballs because it is no more a choice in this world of competition.
Transparent labels
Transparent logos look more attractive than you may think. The best thing about a transparent logo is that it shows off the product inside the package and that too through your brand or product logo. It can be particularly helpful if you want your customer to look and feel the authenticity of your product.
