Zero Gravity 奄美大島

As the creative director for Zero Gravity, an inclusive marine activity and lodging facility based in Amami Oshima in Japan, I am leading a multifaceted branding and content creation..

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Role: Creative Director

Year: 2024
Location: Amami Oshima,Japan (Remote)

Role Summary:

• Creative & Strategic Lead
  Directed the overall creative vision and narrative framework for Zero Gravity’s social presence, positioning the brand as a pioneer in inclusive tourism and driving consistent visual identity across platforms.

• Cross-functional Leadership
  Orchestrated collaboration between internal stakeholders, external creators (video editors, interview subjects), PR agents, and management across Germany and Japan, ensuring efficient workflows and brand alignment.

• Social Media & Content Strategy
  Designed and executed platform-native strategies for YouTube and Instagram, launching short-form video series and interview features that emphasized emotional storytelling and authentic user perspectives.

• Campaign & Engagement Growth
  Conceptualized and delivered an integrated engagement campaign leveraging user comments and interactive video content, timed with Zero Gravity’s expo presence to maximize reach and audience participation.

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