How To Set Up and Manage Meta Ad Agency Accounts

Running paid campaigns on Meta (Facebook & Instagram) is no longer just about boosting posts. Agencies managing multiple clients require scalable, secure, and flexible ad account structures. That’s where the agency meta ad account comes in — providing better control, transparency, and growth opportunities.

In this guide, you’ll learn:

• How to set up a Meta (Facebook) Business Manager account for agency use.

• How to manage multiple ad accounts efficiently.

• Best practices to scale and safeguard ad operations.

What is an Agency Meta Ad Account?

An agency meta ad account is a specialized account within Meta Business Manager designed for agencies managing multiple clients.

Key Features:

• Ability to create and manage multiple ad accounts under one structure.

• Assign roles and permissions for agency staff and clients.

• Centralized billing and payment management.

• Enhanced data tracking and reporting for campaigns.

Quick Answer: An agency meta ad account allows agencies to run ads for multiple clients under one Meta Business Manager, ensuring security, transparency, and scalability.

How To Set Up an Agency Meta Ad Account

Step #1: Create a Meta Business Manager

• Go to business.facebook.com.

• Click Create Account → enter agency details.

• Verify business information for compliance.

Step #2: Add Your Agency Team

• Use the Business Settings panel.

• Assign roles: Admin, Advertiser, Analyst.

• Apply the principle of least privilege to reduce risks.

Step #3: Connect Client Pages & Assets

• Request access to client Pages, Pixels, and Catalogs.

• Maintain ownership via Business Manager to avoid dependency.

How To Manage Multiple Client Ad Accounts

Structure for Scalability

• Use one ad account per client (avoid mixing budgets).

• Apply naming conventions (ClientName_AdAccount_2025).

Billing and Invoicing

• Link a centralized payment method for agency use.

• Or request client-owned payment methods for transparency.

Tracking & Attribution

• Install Meta Pixel and/or Conversions API (CAPI).

• Use Aggregated Event Measurement for iOS14+ compliance.

Read More: How To Manage Multiple Facebook Ad Accounts in 2025

Best Practices for Agency Meta Ad Accounts

Security & Access Control

• Enable two-factor authentication for all team members.

• Audit ad account roles regularly.

• Use partner access sharing instead of adding personal profiles.

Compliance & Policy Management

• Stay updated with Meta’s advertising policies.

• Avoid using risky verticals that can trigger bans.

• Use Business Verification to strengthen credibility.

Scaling Campaigns

• Test with CBO (Campaign Budget Optimization).

• Apply lookalike audiences for expansion.

• Utilize A/B testing to refine creatives.

Common Challenges Agencies Face (and Solutions)

Ad Account Restrictions / Bans

• Solution: Diversify across multiple ad accounts & ensure compliance.

Tracking Data Loss (Post-iOS14)

• Solution: Implement CAPI + Pixel hybrid tracking.

Client Access Confusion

• Solution: Always request partner access instead of admin ownership.

FAQs (People Also Ask Optimization)

Q1: Can one agency meta ad account handle unlimited clients?
→ No. Meta imposes limits, but agencies can request higher thresholds after building account history and credibility.

Q2: Should agencies create or request client ad accounts?
→ Best practice: Request access to client-owned ad accounts for transparency, but agencies may create accounts when clients are new.

Q3: How do I prevent sudden ad account bans?
→ Maintain compliance, warm up accounts gradually, and avoid high-risk industries.

Conclusion: Scaling with Agency Meta Ad Accounts

For agencies, managing multiple client campaigns without structure leads to chaos. An agency meta ad account provides the control, scalability, and transparency needed to run ads efficiently and securely.

Whether you’re just starting or already scaling, following these steps ensures your agency stays ahead of competitors while building client trust.

Why Choose GDT Agency for Your Meta Agency Ad Account?

At GDT Agency, we help businesses and agencies access unlimited ad accounts with expert support, ensuring compliance and maximum ROI.

Ready to scale smarter? Contact GDT Agency today.