International Workshop

Master Data Management (MDM'20)

The way how to effectively use your own data

In conjunction with

The 11th International Conference on Ambient Systems, Networks and Technologies (ANT)

& The 3rd International Conference on Emerging Data and Industry 4.0 (EDI40)

Warsaw, Poland (April 6 - 9, 2020)

Call for papers

Deploying Master Data Management brings following research and business opportunities:

to recognize how many customers you actually have (without duplicates)
to point out the characteristics of volume, activity fields (B2B) / segments (B2C), turnover
to have a complex overview of the market size, business potential and its potential
ability to select subject (B2C)/entities (B2B) for below-the-line (BTL) marketing campaigns
to sum up contact policy of clients and prospects in terms of your contact policy & TC
ability to evaluate the success of BTL campaigns, combinations of addresses the segments
to dispose of a strong base for reporting, advanced analysis, geomarketing...

... and to increse the effectivity of settled and analyzed campaigns

About Warsaw

Warsaw is the capital and largest city of Poland. The metropolis stands on the Vistula River in east-central Poland and its population is officially estimated at 1.770 million residents within a greater metropolitan area of 3.1 million residents, which makes Warsaw the 8th most-populous capital city in the European Union. The city limits cover 516.9 square kilometres (199.6 sq mi), while the metropolitan area covers 6,100.43 square kilometres (2,355.39 sq mi). Warsaw is an alpha global city, a major international tourist destination, and a significant cultural, political and economic hub. Its historical Old Town was designated a UNESCO World Heritage Site.