My name is Jungju. I am an EWon Assistant Professor in the Marketing Area at KAIST College of Business (Seoul, South Korea).

The primary focus of my research is on digital marketing and branding. 

At KAIST, I teach an MBA course in Business Analytics, as well as a Ph.D. course in Analytical Modeling.

I earned my Ph.D. at Yale School of Management and an Sc.B. in Mathematics at Brown University.

If you are interested in research assistant work, please send me an email with your CV and a brief statement of your research interests.  

Email: jungju.yu@kaist.ac.kr