2022 Events

Issue selling refers to activities aimed at gaining top management's understanding of issues that employees consider essential and obtaining permission and resources (people, goods, and money) to carry out those issues.

It includes activities such as proposals, presentations, and finding collaborators.

Jane Dutton and Susan J. Ashford proposed the concept, and its literal translation is "selling" (means of selling) an issue (problem to be solved).

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Speaker:   Masashi Kurosawa

Associate Professor, Department of Business Administration, College of Commerce

Nihon University

Message from Dr. Kurosawa, the presenter:

I will talk about "Issue Selling," a communication strategy for gaining support from others. I will talk about communication strategies to get others to accept issues that you consider important, and in what cases subordinates will take the initiative in proposing projects and other activities, based on management studies. We hope this seminar will be an opportunity for those who are executing projects on their own and for managers who are troubled by subordinates who are waiting for instructions to think about how to break out of this situation.

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Date and Time: December 16, 6:00 p.m. (After a 30-minute reception, the seminar begins at 6:30 p.m.)

Venue: Waseda University Alumni Salon

516-11 Tsurumaki-cho, Waseda University, Shinjuku-ku, Tokyo 162-0041, Japan

Okuma Memorial Tower (Bldg. 26) 16th floor