We advance public understanding of the economic and societal consequences of digital and data-centric technologies, including the Internet, through rigorous empirical research and the provision of new tools which aid that research.
Current project:
We investigate three main topics: how ad personalization impacts consumer welfare (measured through ad relevance, intrusiveness, exposure, and shopping patterns), what consumers are willing to pay for or against personalized ads, and why users don't typically change their ad personalization settings. We investigate this using a randomized experiment.