As part of Black Friday, Amazon offers the Deal of the Day and Lightning Deals. Just like the name suggests, the Deal of the Day is an item that Amazon has deeply discounted for the day. As for Lightning Deals, these are deep discounts on items that are refreshed as often as every five minutes during Black Friday week. You can think of these as door buster deals because these items are limited in quantity and are only available for a limited time.

The best way to take advantage of these incredible deals is to become a Prime Member. The membership costs $12.99 a month and it gives you early access to all of the Lightning Deals. It also comes with free two-day shipping and free access to books, movies, music and TV shows.

If you are interested in using Prime Membership during Black Friday and don't want to spend the money, there is another way to do it. Simply sign up for a free trial of Prime. The trial lasts for one month and gives you all the benefits of Prime Membership. That's smart shopping!

Keep checking back because the BlackFriday.com team will keep adding new information about Amazon Black Friday sales and deals throughout the season.

Black Friday is an informal name used to describe the day after Thanksgiving. It's often the busiest shopping day of the year because it kicks off the holiday season. This season is crucial for the economy, especially for some retailers, such as jewelers.

According to the National Retail Federation (NRF), 84.2 million people shopped in stores on Black Friday in 2019, and 37.8 million people shopped in stores on Thanksgiving Day. A total of 189.6 million people shopped over the four-day Black Friday weekend in 2019, a 14% increase over 2018. Black Friday wasn't the biggest shopping day of the year in 2019, though. That honor went to Super Saturday, which is the Saturday before Christmas.

Unfortunately, 2020's holiday shopping season may look very different from past years because of the COVID-19 pandemic. While the NRF's October survey found that shoppers plan to spend about 1% less than they did in 2019, it also found that about 53% of shoppers say they plan to spend more this year because they won't be traveling for the holidays. Even with free shipping, 44% of shoppers still plan to pay online and pick up gifts in store.

Black Friday is part of the holiday shopping season. Having a profitable Black Friday is essential for many retailers, especially toy and game stores. The holiday season amounts to almost 20% or more of annual sales for many retailers, according to the NRF.

Some retailers start their Black Friday sales on Thanksgiving Day, and deals typically run throughout the weekend. In 2019, shoppers spent an average of $361.90 from Thanksgiving through Cyber Monday (the first Monday after Thanksgiving). To put that into perspective, shoppers were expected to spend about $1,007 each during the entire holiday season in 2018. In 2020, shoppers plan to spend about $997.79 on gifts, decorations, food, and other purchases for themselves and their families.

We gathered the past almost 20 years of holiday sales data. The average annual increase is 3.4%, thanks to the steep decline in 2008. Before the 2008 financial crisis, the average annual increase was 4.8% (between 2002 and 2007)

The best Black Friday deals are, surprisingly, not on Black Friday. Many retailers, including Amazon, offer sales earlier and earlier, upstaging Black Friday itself. The competition this year is so fierce, stores are innovating new ways to get your dollar.

Cyber Monday has become a shopping event in itself. It's typically the biggest online shopping day of the year, and it some years it has surpassed Black Friday in terms of total sales. In 2019, Cyber Monday sales totaled more than $9 billion, which outpaced Black Friday's total sales of $7.4 billion.

Black Friday is a popular online shopping day as well. In 2019, 93.2 million people shopped online on Black Friday, compared to the 65.2 million that did in 2018.

For 2020, large retail stores like Best Buy and Walmart may continue trying to get Black Friday shoppers into their stores, but 60% of shoppers say they plan to do their holiday shopping online this year. Although shoppers will never completely abandon brick-and-mortar stores, they expect retailers to offer a convenient online alternative. Many retailers are seeing sales boosts by allowing consumers to buy online and pick up in-store.

What time does Walmart Black Friday 2020 start?

This year, we’re rolling out a brand new way to get the best deals of the holiday season: Black Friday Deals for Days! We’ll be serving up three separate savings events across the month of November to give you even more chances to catch the hottest deals of the season. Look out for special events in-store and online.

• New this year, you’ll have the option to pick up your online Black Friday Deals for Days order with our contact-free curbside pickup service.

When are Walmart’s Black Friday events in 2020?

Each Black Friday Deals for Days event will begin online at Walmart.com and continue in stores. Some savings can be found online only, while others will be offered exclusively in stores.

Here are the details for our three main Black Friday Deals for Days events:

1. Event 1 starts on Walmart.com Wednesday, November 4th at 7 p.m. ET. Even more new deals will roll out on November 7th online at 12 a.m. ET, and 5 a.m. local time in stores.

2. Event 2 will begin on Walmart.com on Wednesday, November 11th at 7 p.m. ET, with more deals coming to Walmart.com on Saturday, November 14 at 12 a.m. ET, and in stores starting at 5 a.m. local time.

3. We’ll wrap up a month of savings with our third Black Friday Deals for Days event online Wednesday, November 25 at 7 p.m. ET. Watch for more new deals landing Nov 27th online at 12 a.m. ET and in stores 5 a. m. local time.

What is the new contact-free curbside pickup service for Black Friday deals?

Deals curbside pickup will be available in the majority of Walmart stores. You’ll receive a ready-for-pickup email that will contain all the details for your deals pickup experience in your local store.

How can I stay safe while shopping Walmart Black Friday?

This year, we’re offering more convenient and safer ways to shop Black Friday at Walmart, whether that’s from one of our stores, ordering online and picking it up curbside, or having it delivered to your front door.

• To provide a safer shopping experience, all Walmart stores will open at 5 a.m. local time on Black Friday for in-store event days. We’ll ask customers to form a single, straight line to enter the store. Look out for associates handing out sanitized shopping carts, and health ambassadors who will be at entrances to greet you and remind you to put on a mask.

• During these in-store Black Friday events, we’ll limit the number of customers into the store to help reduce congestion and promote social distancing. Customers will be directed to shop down the right-hand side of the aisles to easily and safely select the Black Friday items they want to buy

What kind of deals can we expect this year?

• Black Friday Deals for Days kicks off November 4th with amazing deals, like an onn. brand 42-inch UHD Roku TV for only $88, and popular Hotel Style bath towels for $5.

• On November 7th you’ll find a Magic Bullet Blender available for only $15 and a New Bright 1:6 scale RC Truck for $40.

• Throughout the holiday season, you’ll discover savings on new items from top brands like HP, Instant Pot, LEGO, L.O.L. Surprise!, Roku, Shark, and deals on many Walmart-exclusive items, too.