Publications
Published Articles
Chan, E., & Meng, Y. (2023). They’re vs They Are: Contractions influence product choice and judgments. Journal of Business Research, 156, 113463.
Schweitzer, F., & Meng, Y. (2022). How Co-developing with NGOs Makes Sustainable Innovations More Desirable. Business & Society, 62 (2) 363-400.
Meng, Y. , Gould, S., Song, L., Chang, H. & Viziri, S. (2022). Mental Conversion: a Customer Service Strategy Impacting Shopping Experiences. Journal of Services Marketing, 37 (4) 464-477.
Xiong, J., Zhao, S., Meng, Y., Xu, L., & Kim, S. (2022). How Latecomers Catch up to Build an Energy Saving Industry: the Case of the Chinese Electric Vehicle Industry 1995-2018. Energy Policy, 161, 112725.
Meng, Y., & Chan, E. (2022). Traffic Light Signals and Healthy Food Choice: Investigating Gender Differences. Psychology & Marketing, 39, 360-369.
Song, L., Meng, Y., Chang, H., Li, W., & Tan. K. (2021). How Counterfeit Dominance Affects Luxury Brand Owners’ Perceptions: A Cross-Cultural Examination. Journal of Business Research, 130, 1-13. Lead Article.
Chan, E., & Meng, Y. (2021). Color Me Moral: White and Black Colors Influence Prosocial Behaviors. Psychology & Marketing, 38 (1) 212-224.
Guo, X., Meng, Y., & Xiong, J. (2021). Failed Synergy from Brand Alliance: What Volvo Learned in China? Journal of Business Strategy, 43 (4) 257-266.
Xie, Y., Meng, Y., Xiong, J., Xu, L., & Yan, J. (2021). Non-profits and the Environment in China: Struggling to Expand their Franchise. Journal of Business Strategy, 42 (4) 257-267.
Sunaga, T., Meng, Y., & Zhuang, X. (2020). Interactions between instrumental timbre and consumers’ regulatory focus. Journal of Business Research, 121, 1-12. Lead Article.
Liu, M. T., Chu, R., Wong, I. A., Zúñiga, M. A., Meng, Y., & Pang, C. (2012). Exploring the Relationship among Affective Loyalty, Perceived Benefits, Attitude, and Intention to Use Co-Branded Products. Asia Pacific Journal of Marketing and Logistics, 24, 561-582.
Meng, J., Meng, Y., & Liu, M. T. (2012). The Impact of Consumer Animosity on Country-of-Origin Effect: Evidence from the Political Event of Chinese Opposing Japan’s UN Bid. Journal of Global Marketing (Euromarketing), 21, 219-227.
Book Chapters
Kishimoto, T., & Meng, Y. (2003), An Analysis on Resource Recycle and Reuse Industries. In Itami, H., Industrialization of Environment and Aging Society (pp.90-135). Tokyo: NTT Press, Japan. (in Japanese)
Online Publications/Media Articles
Chan, E., & Meng, Y. (2021, November). Color Me Moral: How the Meaning of Colors Influence Consumer Behavior. Grenoble Business Review (in French)
Song, L., Meng, Y., Chang, H., Li, W., & Tan, K. (2021, July). Perceptions of Counterfeits among Luxury Goods Differ across Cultures. Phys.org
Chan, E., & Meng, Y. (2021, January). Black Magic: How Product Colors Influence Prosocial Behaviors. Behavioral Economics
Baruch College Ph.D. Students in Marketing (2012-2013), Fostering an Ethical Research Community as Doctoral Students: Building Our Own Professional Standards of Ethics. Journal of Consumer Research Online
Meng, Y. (1993, July). The Perspective. Chinese Movie Review, p. A1. (in Chinese)
Presentations
Conference Papers
MENG, Y. , Zhong, Z. & CHATENAY, M. (2023, September). Luxury Brand Differentiation in the Digital Era: Balancing Exclusivity and Mass Appeal, Asia-Pacific Marketing Academy Annual Conference (APMA), Guangzhou, China
Chang, H., Zhang, L., Song L. & Meng, Y. (2023, June). Building consumer-brand relationship on social media, Global Marketing Conference (GMC), the Republic of Korea
Vuong, C., Hao, S. & Meng, Y. (2022, June). When and How Consumers Spread WOM after Encountering Unexpected Positive Vs. Negative Service Experience, AMA Services SIG Conference, Glasgow, Scotland
Meng, Y., Gould, S., Song, L., Chang, H. & Viziri, S. (2022, May). Lost and found: How the conversion between gains and losses impacts consumers' purchase decisions, European Marketing Academy (EMAC), Budapest, Hungary
Hao, S., Meng, Y. & Xiong, J. (2022, May). Advertising in live streaming commerce versus social media - the role of communication styles, AMA Global Marketing SIG Conference, Crete, Greece
Schweitzer, F. & Meng, Y. (2022, February). Co-creating Sustainable Innovations: Does NGO Integration into the Innovation Process Increase Consumer Preference?, AMA Winter Academic Conference, Online
Meng, Y. , Xiong, J., & Dowling, M. (2021, October). Deglobalization Process from Customers Perspective: Nonlinear and Asymmetric, AMA Global Marketing SIG Conference, Sicily, Italy
Xiong, J., Meng, Y., Li, H., Li, G., & Wang, K. (2021, June) How Pandemic Influences the Sharing Agriculture in China: from the Perspective of Windows of Opportunity, European Academy of Management (EURAM), Online
Vaziri, S., Meng, Y., Werle, C. (2021, May). The Impact of a Salient Vegetarian Identity on Sustainable Consumption, European Marketing Academy (EMAC), Online
Sunaga, T., Zhuang, X., Meng, Y. (2019, May). Music Timbre and Regulatory Fit, European Marketing Academy (EMAC), Hamburg, Germany
Grimes, J., Meng, Y. (2018, July). When Luxury is Risky: Stigmatized Luxury Products Reduce or Increase Risk to Determine Conspicuous Consumption, China Marketing International Conference (CMIC), Shanghai, China
Meng, Y., Luna, D., & Czellar, S. (2016, October). From Language to Behavior: Verbs Lead to Consumer Action, Association for Consumer Research (ACR), Berlin, Germany
Song, L., Meng, Y., Wu, J., & Suri, R. (2016, August). How Does Counterfeit Contaminate Perceptions of Genuine Brands? Academy of Marketing Association (AMA), Atlanta, USA
Meng, Y. & Valenzuela, A. (2016, March). Luck and the Endowment Effect: A Context of Application of the “Possession-Self Link”. Mini-Conference on Cultural Psychology (Columbia Business School in March 2016) and China India Insights Conference (Yale School of Management, CKGSB, and the Sheth Foundation in September 2015), New York, USA
Meng, J., Norasakkunkit, V., & Meng, Y. (2009, August). The Effect of Sponsorship of Important International Events (Olympics) on Brand Awareness, Attitudes and Purchase Intentions. American Psychological Association (APA), Toronto, Canada
Meng, J. & Meng, Y. (2008, May). The Impact of Consumer Animosity on Country-of-Origin Effect: Evidence from the Political Event of Chinese Opposing Japan's UN Bid. Academy of Marketing Science (AMS), Vancouver, Canada
Conference Posters
Li, X., Meng, Y., Wang, C., & Zhang, T. (2019, February). Seniors in Sharing Economy -- A Study of Airbnb. American Marketing Association (AMA), Austin, USA
Grimes, J. & Meng, Y. (2018, October). When Luxury is Risky: Stigmatized Luxury Products Reduce or Increase Risk to Determine Conspicuous Consumption. Association for Consumer Research (ACR), Dallas, USA
Meng, Y., & Valenzuela, A. (2017, October). Decomposing Cultural Effects in the Valuation of Time: Orientation, End and Progress. Association for Consumer Research (ACR), San Diego, USA
Song, L., Meng, Y., & Suri, R. (2014, October). Does Exposure to Counterfeits Influence Quality Perceptions and Satisfaction of Carried Luxury Brands? A Cross-Cultural Comparison. Association for Consumer Research (ACR), Baltimore, USA
Meng, Y., & Valenzuela, A. (2013, October). Luck and the Endowment Effect: A Context of Application of the “Possession-Self Link”. Association for Consumer Research (ACR), Chicago, USA
Meng, Y., & Gould, S. (2013, October). Lost and Found: the Conversion of Gains and Losses on Consumers Decision Making. Association for Consumer Research (ACR), Chicago, USA