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Location-based Marketing Technologies.

Information is clouding up more than ever and customers are increasingly performing shopping-related activities on the go. While online retailers are definitively capitalizing on this drift, brick & mortar stores aren’t too far behind. Physical store owners are also becoming adept in modern technology to win back sales that they have been losing to the hands of e-Commerce.

Apart from using traditional marketing tactics online and offline, offline retailers are also capitalizing on GPS-enabled technologies like beacon, geo-targeting, and geo-fencing which gives customers what they want, when and where they want it.

Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether LBM will cause consumer burn-out and violate consumer privacy if the data that's gathered through LBM is not used, shared, protected and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards.

Targeting customers Based On Location & Timing

Advanced location-based mobile marketing technologies allow retailers to reach deeper into their customers’ psychology to earn their loyalty by hitting that sweet spot. So far the adoption rate among retailers has been gradual but with the rise of m-Commerce in recent times, a huge surge is expected in their acceptance.