Professional Experience

Professor Mulvey has served as a research consultant and offered expert testimony on trademark perception, brand confusion, packaging, deceptive pricing and misleading advertising, brand heritage, brand image and positioning strategy, market segmentation, decision-making, and retail strategy and shopping behaviour. 

The following is an abridged list of brands, companies, and law firms Professor Mulvey has worked with. A client's inclusion on the list does not constitute an endorsement.

Research Consultant

Expert Testimony

Advisor to Law Firms