Green New Hiring
Not all green jobs are created equal. Some jobs are more green than others.
Key Takeaways:
Simply marketing a firm as environmentally friendly does not guarantee it is genuinely a green firm.
Our study proposes a new measure, Green Score, to evaluate firms' investment in green human capital based on the concentration of green skills in job postings.
Firms with higher Green Scores have higher profitability and generate more high-quality green patents.
Traditional environmental ratings do not take into account Green Score, making it a more action-based and objective measure.
Time trends
Green Score exhibits a slight increase in the earlier sample period and decreases around 2016.
Geographical distribution
The overall pattern suggests that Green Score varies significantly across counties even within the same state.