Brand Name and Identity Papers
(eng) Bank Name and Success: statistical approach // theses at Name in the Economy V, Verona, Italy, June 2015.
Correlations of name attributes and bank lifietime and assets in modern Russia for 25 and 9 years, respectively.
(online)
(rus) Store Success and its Name: Survival Analysis // Marketing i marketingovye issledovaniya, 2011 #2 (92)
The better store name, the longer its life, ~1,100 Moscow retail store names for 14 years.
(pdf) (online)
(rus) Foreign Words in Service Names // Brand Management, 2008 #5-6
Features of beauty shop names in Moscow, St.Petersburg, London, Milan, New York.
part 1 (pdf) (online)
part 2 (pdf) (online)
(rus) Filtering Process in Brand Name Creation (pdf) (online) // Brand Management, 2009 #2
Modelling example: how to spell the THE in Russian?
(rus) Expensive Name // FoodService, 2009 #7
Fine dining names in post-crisis Moscow.
(pdf) (online)
(rus) Restaurant Names: Kiev, Moscow, London// Forbes Ukraine, 2012, not published.
Trends in fine dining names.
(rus) Brand Naming: another attempt // Brand Management, 2013 #1
Book Review: Elistratov VS, Pimenov PA. Brand Names: the Art of Naming.
(rus) Costs of globalization: How Garnier ignores consumers
The strange way the well-known brand localized its product names in Russia.
(rus) 吉百利, or It's Greek to Мe
Why it is important to localize foreign brand names in Russia?
(rus) Brand Naming Future in Pictures
Inspiration sources for brand name creators.
(rus) Russian Women's Names as Service Names // Onomastika Povolzh'ya, issue XII. Kazan', 2010.
Owners name their small companies as if these were their children. Also they prefer meaningful, sacred and exotic names.
(pdf) (online)
(rus) Lada Women's Name in 60s through Social Networks Survey // Slovo i tekst v kul'turnom soznanii epohi, issue 8. Vologda, 2011.
The frequency boost of the name Lada in 1968 was preceded by frequency smooth growth for about 4 years. Therefore, common noun 'lada' from 1968 hit song was recognised as proper name. However, what's the reason of that foregoing frequency growth?
(pdf) (online)
(rus) Stress the logo
Is the stress sign in logotypes so necessary?
(rus) The Standard of Name: Debochire
Household chemicals naming policy in Aqualon company.
(rus) Where to Find New Brand Name // Marketolog, 2009 #4-5.
A little-known way to produce new words.
(rus) Social Networks as Contemporary Anthroponymics Sources // Slovo i tekst v kul'turnom soznanii epohi, issue 4. Vologda, 2010.
(pdf) (online)
(rus) Federal Herbaldry
Strange logos of Russian state ministries.