Research

PRIMARY FIELDS OF INTEREST

Industrial Organization, Media Industries, Intellectual Property Rights

RESEARCH TOPICS

Diversity and pluralism in mass media, advertising and information, media management, brand strategy, economic analysis of trademarks, consumer policy

PUBLICATIONS

• Hidden advertising and firm size: The symmetry effect (2024), Advances in Management and Applied Economics, 14(2), 89-106 (with Andrea Antonelli).

• Bipartisan support for small business: Statements by politicians and legislative measures in Italy between 1996 and 2018 (2023), Piccola Impresa/Small Business, 1, 134-154.

• The media coverage of antitrust enforcement: Evidence from Italy (2023), Research in Economics, 77(3), 334-348 (with Karina Ramazanova).

• Technological transition and market structure: The switch off and local television in Italy (2022), Journal of Digital Media and Policy, 13(2), 297-316 (with Barbara Pacini).

• What do we know about illegal comparative advertising? An empirical analysis of Italian antitrust proceedings between 2000 and 2020 (2022), Interdisciplinary Journal of Economics and Business Law, 11(2), 88-105 (with Linda Sassi).

• Informing About CSR Initiatives on the Corporate Website or Staying Invisible? SMEs in Controversial and Non-Controversial Industries (2022), International Journal of Sustainable Entrepreneurship and Corporate Social Rensponsability, 6(1), 48-63.

• When does print media address deforestation? A quantitative analysis of major newspapers from US, UK and Australia (2021), Forest Policy and Economics, 130, 1-11.

• Who blows the whistle on antitrust infringements? An empirical analysis of Italian antitrust proceedings, 1994-2019 (2021), L'Industria, 3, 513-531.

• Sustainable mobility and American Press: The newspaper coverage of electric vehicles (1995-2015) (2021), Interdisciplinary Environmental Review, 21(1), 19-36 (with Barbara Pacini). 

• Media bias against women in music: An empirical analysis of Italian music magazines (2021), Economia Politica, 38(2), 657-676.

• Web information, accessibility and museum ownership (2019), International Journal of Tourism Policy, 9(4), 265 - 281 (with Luca Bassi).

• What influences media coverage? African countries in major Italian newspapers: 1996-2015 (2019), Problemi dell'Informazione, 44(2), 257-284 (with Luca Bassi).

• Tax evasion in the media: A comparison of southern versus central and northern Italy (2019), Journal of Financial Crime, 26(1), 36-49.

• Social pluralism in public and private television broadcasting (2018), Javnost - The Public, 25(3), 282-297 (with Elisa Tarrini).

• Media coverage of large countries at the 2015 Milan Expo (2017), Studies in Communication Sciences, 17(2), 195-208 (with Elisa Tizzoni).

• Social networking web sites: Who survives? (2017), Applied Economics, 49, 4885-4896.

• Who Survives a Recession? Specialization against Diversification in the Digital Publishing Industries (2017), Online Information Review, 41(1), 19-34 (with Elisa Tarrini).

• Diversification, Vertical Integration and Multi-Platform Production in Italian Media and Telecommunications Industries (2014), Economia dei servizi, 1, 3-18.

• Quality Disclosure and Certification in the Motorcycle Industry (2013), International Journal of Economics and Business Research, 5(4), 363-378.

• Corporate Branding Strategies in Mergers and Acquisitions (2012), Journal of Brand Management,19, 772-787 (with Manuela Gussoni).

• Regulations, Technology and Vertical Integration in Formula One (2012), in Anagnostopoulus C., Contextualising Research in Sport: An International Perspective, 29-43.

• Banning Ads from Prime-Time State Television: Lessons from France (2012), NET Institute working paper, 12-23 (with L. Filistrucchi and L. Luini).

• Italian print magazines and subscription discounts (2011), Discussion papers, n. 132, Department of Economics, Pisa.

• The Variety of Online and Print Newspapers: Italy (2009), Studies in Communication Sciences, 9(2), 61-73. DOWNLOAD

• The Impact of Public Funding for Innovation on Firms' R&D Investments: Do R&D Cooperation and Appropriability Matter? (2009), Discussion papers, 90, Department of Economics, Pisa (with Manuela Gussoni).

• Measuring Variety and Quality of Products with Trademarks (2007), International Economic Journal, 21(4), 613-631.

• Technological Variety and the Size of Economies (2007), Technovation, 27(11), 650-660.

• The Extended Protection of "Strong" Trademarks (2007), Intellectual Property Law Review,11(2), 265-290 (with N. Bottero and M. Ricolfi).

• The Optimal Ratio between Advertising and Sales Income (2007), International Journal of Revenue Management, 1(1), 65-78 .

• An Economic Analysis of the Rise of Service Marks (2006), Journal of Intellectual Property Rights, 11, July, 249-259.

• Trademarks and Product Variety (2006), Studi e Ricerche, 109, Dipartimento di Scienze Economiche, Pisa.

• On Line Advertising: Pay-Per-Click versus Pay-Per-View (2004), Journal of Revenue and Pricing Management, 4, 295-302.

• Trademarks, Product Variety, and Economic Activity in Italy and Europe (2004), Quaderni del Dipartimento di Economia Politica, 422, Siena. >pdf

• Profit and Audience Maximization in Broadcasting Markets (2003), Information Economics and Policy, 15(3), 305-315.

• Does Product Differentiation Relax Price Competition? An Experimental Answer (2002), Quaderni del Dipartimento di Economia Politica, 350, Siena. 

• The Max-Min Principle of Product Differentiation: An Experimental Analysis (2002), LEM Working Paper Series, 05, Pisa (with P. Patelli).

• Brand Extension in a Vertically Differentiated Duopoly (2002), Studi e Discussioni, 132, Dipartimento di Scienze Economiche, Firenze.

• Vertical Product Differentiation under Complementarities (2001), Global Business and Economic Review - Anthology 2001, 403-411.

• Vertical Product Differentiation and Adverse Selection: An Experimental Note (2000), Quaderni del Dipartimento di Economia Politica, 305, Siena (with L. Luini).

• Internet Advertising, Market Structures and New Pricing Methods (2000), in Bauknecht K., Kumar Madria S., Pernul G. eds., Electronic Commerce and Web Technologies, LNCS n.1875, Springer Verlag, 301-313.

• Pricing Models and Market Structure in Internet Advertising (2000), Proceedings of GENM Conference, Syracuse University, New York

• Advertising and Product Differentiation in Media Markets (1999), in Stierle M.H. ed., Globalisation: Effects on Enterprises, Employment and Government, INFER Research Edition Vol. 1, 371-385.

IN ITALIAN

• Come sta l'informazione locale? Le testate locali dopo vent'anni di rivoluzione digitale (2022), Economia e società regionale, 15(1), 126-144.

• Industrie controverse, responsabilità sociale e PMI: informazione e comunicazione sui siti web aziendali (2021), in Fanti, L. (ed.), Istituzioni, mercati imperfetti e problemi di policy, Pisa: Pisa University Press, 323-351.

• I mass media digitali in Toscana e il pluralismo dell'offerta informativa locale (2017), in Andretta, M. e Bracciale, R. (eds.), Social Media Campaigning: Le elezioni regionali in #Toscana2015, Pisa: Pisa University Press, 65-87.

• Longevità e Modelli di business dei social network online: un'analisi empirica (2017), in Fanti L. (ed.), Oligopolio, istituzioni e performance delle imprese, Pisa: Pisa University Press.

• I limiti di affollamento pubblicitario: dalla televisione a Internet? (2015), Mercato Concorrenza Regole, 17(2), 291-314.

• Economia dei media e della pubblicità (2013), Franco Angeli, Milano (book).

• L'impatto del supporto pubblico sulla spesa in R&S: l'influenza della cooperazione e dell'appropriabilità dei risultati (2012), L'Industria, 2, 237-254 (with Manuela Gussoni).

• Problema dimensionale e politica industriale: gli incentivi governativi alle fusioni (2010), Piccola Impresa/Small Business, 2, 11-33 (with Sabrina Bigazzi).DOWNLOAD

• Nuovi prodotti e teoria economica sulla rete: un'introduzione (2009), L'Industria, 4, 583-592.

• Review of F. Djellal e F. Gallouij (2009), Measuring and Improving Productivity in Services. Issues, Strategies and Challenges, Economia dei Servizi, 2(2), 299-301.

• La proprietà intellettuale nei servizi:analisi economica (2008), Economia dei Servizi, 1, 33-49.

• Marchi, servizi e l'oggetto dello scambio (2007), paper presented at the 3rd Conference of L&E Italian Society.

• Un'analisi empirica del marchio comunitario (2005), L'Industria, 3, 469-494.

• Brand Extensions: I contributi della letteratura di Industrial Organization (2002), Rivista Internazionale di Scienze Sociali (with L. Luini), 3, 134-155.

• Alcuni sviluppi nell'analisi degli effetti anticoncorrenziali delle concentrazioni (2001), L'Industria, 2, 277-311 (with P. Mariti e A. Mori).

• E' il mercato dei quotidiani "naturalmente" concentrato? Una nota sul dibattito in corso (2000), Economia e Politica Industriale, 108, 185-196.

• L'uso delle simulazioni nella valutazione degli effetti anticoncorrenziali delle concentrazioni (2000), Studi e Ricerche, 69, Dipartimento di Scienze Economiche, Pisa (with P. Mariti e A. Mori).