Austin, Texas -- Welcome to my online professional portfolio. I have a deep passion for ongoing self-empowerment that includes exploring all sources of wisdom in my chosen craft -- the art and science of digital multi-platform communications.

What's Here: You'll find samples of my market analysis and consulting work, where I demonstrate my progressive thought-leadership, knowledge, skills and interests about the intersection of technology, media and telecommunications.

My editorials for Cisco Systems are on the "Connected Life Exchange" and "Business Technology Roundtable" blogs. My Video Showcase features examples of multimedia content that I created -- utilizing transmedia storytelling principles.

Abstract: The global communications industry is experiencing a metamorphosis. However, in spite of all the turmoil and considerable evidence that vision, strategy and execution should be guiding our thinking -- coherent policy is often absent.

Most telecoms industry experts believe that the future will hinge on the continued investment and adoption of broadband network access. I've outlined a perspective to stimulate further debate. My blueprint for progress was featured on Connected Planet.

The basic tenet of Power Selling: if you believe that knowledge is power, then fully mastering the ability to apply information technology to progressively reveal, gather, store, replicate, share, refine and re-purpose existing knowledge into actionable wisdom is infinitely more potent.

Abstract: The evolution of sales force automation (SFA) applications into customer relationship management (CRM) systems is complete. Regardless, analyst studies conclude that too many CRM projects fail to reach their ROI objective. On this backdrop, CRM vendors struggle to find verifiable "satisfied customer" references.

I've authored a white paper entitled "PowerSelling: Revitalizing the Enterprise Sales Channel" that concludes my study of this phenomenon. I've also compiled the Sales Effectiveness Assessment Guide to ease the transition.

Updates: my related Op-Ed for Connected Planet is entitled "The Hard Sell Made Easier," and here's the associated Detailed Talking Points, which explains my initial intent and broader purpose for authoring this revelation.

Abstract: Discover a New Perspective on Market Development, and learn how to free yourself from constraints -- dare to leave the flock, embrace the unlimited idea of creative freedom -- by adopting needs-based customer segmentation, and applying "lifestyle/interest-oriented" application scenarios to your marketing communications.

Updates: "Enterprise Data Needs an Advocate" investigates an untapped revenue opportunity for U.S. mobile operators, offers sample commercial text messaging applications, and envisions new wireless data value-added services. Plus, here's the three associated Sidebars, that are not available on Connected Planet.

Rethinking Technology Sales and Marketing

Act Now: Feedback is encouraged. Send me your questions, comments, and rants -- or simply share your own ideas and opinion on a topic or cause of mutual interest. Then, you can join my online network of global collaborators. I currently maintain profiles and contacts on LinkedIn, Xing, Facebook and MySpace.

Who, What, When, Where, Why and How

GeoActive Group customer profiles, and consulting project examples are in My Case Studies.

I'm a member of the Technology, Media & Telecommunications Council (Gerson Lehrman Group), Primary Insight (Bear Stearns), and Guidepoint Global (Standard & Poor's) advisory services -- I welcome invites to other expert networks.

Technology, Media, Telecommunications, Internet, Software, Networking, Digital Marketing

David H. Deans & Associates | Austin, Texas | London, England | Copyright David H. Deans