Biography

David H. Deans is the Senior Partner of David H. Deans & Associates, based in Austin, Texas. As a seasoned entrepreneur, David established this marketing professional services company to specialize in market research, multi-platform go-to-market strategy development, and the execution of market development action plans for Technology, Media and Telecom (TMT) clients.

He has worked within the multinational telecommunications, enterprise software, new media and ICT professional services industries. He is a frequent presenter at industry trade shows and conferences, and the author of numerous published articles and white papers on technology applications, public policy and organization development. He is a syndicated columnist and editorial contributor to numerous mainstream news organizations and tech trade publications.

David designs a customized content marketing framework for his customers that includes market awareness and sales lead generation objectives -- while utilizing cloud-based sales, marketing, public relations and social media tools.

David is also the founder of GeoActive Group USA, a cause-centric market development professional services firm.

Professional Profile: Sales, Product Marketing, and Consulting expertise with Telecom, Networking and IT industry leaders -- domestic and international markets experience -- a rainmaker with team building and individual mentoring track record -- a recognized applied-technology thought leader, author, trainer, and public speaker -- an architect of practical action plans that enable the systematic execution of measurable demand generation campaigns.

Skills Summary: Strategic organizational restructure, talent recruitment, knowledge transfer; market research and segmentation; product and service requirements (MRD, PRD); front-line situation analysis; optimal business process design; complex buying-cycle guidance; sales force automation deployment; internet marketing campaigns; integrated marketing communications; search engine optimization (SEO), blog, wiki and collaboration tools training, enterprise social network development; new venture and product launch plans; transmedia story world development, copywriting and multimedia content authorship.

Vertical Industry Expertise: Global communications, enterprise software, professional services, digital media, online entertainment, independent publishing, financial services, e-commerce, retail, wholesale, import-export, transportation, state and local government, public safety, K-12 and higher education, e-learning, and non-profit organizations.

Professional Affiliations: member of the Technology, Media & Telecommunications Council (Gerson Lehrman Group), Primary Insight (Bear Stearns), and the Society of Industry Leaders (Standard & Poor's) advisory services.

Public Service History: Volunteer member, International Executive Service Corps; charter member, The CoolTown Guild; board member, Arizona Telecommunications and Information Council (a foundation group of the Governor's Strategic Partnership for Economic Development); appointed board member, Phoenix Sister Cities Commision; policy advisor, Arizona Joint House Sub-Committee on Internet Policy; board member, Maricopa Community Colleges Foundation; board member, Arizona Learning Technology Partnership; board member, Central Arizona Electronic Village Coalition; forum member, Forbes CEO Network; member, AZTech ITS Launch Planning Committee; chairman, UK/AZ Partners in Technology Conference; advisor, TeleManagement Forum; advisor, International Telecommunications Union; advisor, Internet Society; advisor, National Retail Federation (NRFtech: IT Leadership Summit).

Visit David's "Digital Lifescapes" blog for Strategic Insights on the Global Networked Economy; visit his "Transmedia Newswire" blog for curated communications and entertainment industry news.