David H. Deans is currently the Senior
Partner of Deans & Associates, based in Austin, Texas. As a
seasoned entrepreneur, David established this technology sales and
marketing professional services company to specialize in market
research, go-to-market strategy development, and the execution of
market development action plans for forward-looking clients.
He has a proven track record of
accomplishments within the multinational telecommunications, enterprise
software, new media and ICT professional services industries. He is a
frequent seminar leader and presenter at industry trade shows and
conferences, and the author of numerous published articles and white
papers on technology applications, public policy and organization
development. He is a syndicated columnist for Telephony and Broadband
2.0 magazines, and a contributor to AlwaysOn: the insiders network.
David is a subject matter practitioner for demand
creation campaigns that include lead generation objectives with
cross-sell and up-sell targets -- utilizing sales, marketing and public
relations automation to profile customers and enable market
segmentation. He specializes in improving operational metrics via
benchmarking, business case development and applied Web analytics for
ongoing performance measurement.
David is also the founder of GeoActive Group USA, a cause-centric market development professional services firm; and the GeoUpside project,
a collaborative project featuring news, information, and applied
knowledge about developer training and skills transfer. He also
launched GeoNetworker International, an enterprise talent networking project; the GeoBridge project, a viaduct for international trade; the Retail Nation project, a compendium of global retail sector online resources; and the Economic TeleDevelopment Forum,
a project devoted to exploring the direct relationship between
telecommunications infrastructure investment, and sustainable community
economic development.
Professional Profile: Sales, Product
Marketing, and Consulting expertise with Telecom,
Networking and IT industry leaders -- domestic and international
markets experience -- a rainmaker with team building and individual
mentoring track record -- a recognized applied-technology thought
leader, author, trainer, and public speaker -- an architect of
practical action plans that enable the systematic execution of
measurable demand generation campaigns.
Skills Summary: Knowledge transfer;
market research; market segmentation; product and service requirements
(MRD, PRD); front-line situation analysis; optimal business process
design; strategic planning; tactical sales tools; sales force
automation deployment; internet marketing;
integrated marketing communications; search engine marketing (SEM), blog,
wiki and social network development; venture and product launch plans;
copywriting and technical content authorship. Vertical Industry Expertise: Global communications, enterprise software, professional services, digital media, online entertainment, independent publishing, financial services, e-commerce, retail, wholesale, import-export, transportation, state and local government, public safety, K-12 and higher education, e-learning, and non-profit organizations.
Professional Affiliations: member of the Technology, Media & Telecommunications Council (Gerson Lehrman Group), Primary Insight (Bear Stearns), and the Society of Industry Leaders (Standard & Poor's) advisory services.
Public Service History: Volunteer
member, International Executive Service Corps; charter member, The
CoolTown Guild; board member, Arizona Telecommunications and
Information Council (a foundation group of the Governor's Strategic
Partnership for Economic Development); appointed board member, Phoenix
Sister Cities Commision; policy advisor, Arizona Joint House
Sub-Committee on Internet Policy; board member, Maricopa Community
Colleges Foundation; board member, Arizona Learning Technology
Partnership; board member, Central Arizona Electronic Village
Coalition; forum member, Forbes CEO Network; member, AZTech ITS Launch
Planning Committee; chairman, UK/AZ Partners in Technology Conference;
advisor, TeleManagement Forum; advisor, International
Telecommunications Union; advisor, Internet Society; advisor, National
Retail Federation (NRFtech: IT Leadership Summit). |