David H. Deans Portfolio

Biography

David H. Deans is currently the Senior Partner of Deans & Associates, based in Austin, Texas. As a seasoned entrepreneur, David established this technology sales and marketing professional services company to specialize in market research, go-to-market strategy development, and the execution of market development action plans for forward-looking clients.

He has a proven track record of accomplishments within the multinational telecommunications, enterprise software, new media and ICT professional services industries. He is a frequent seminar leader and presenter at industry trade shows and conferences, and the author of numerous published articles and white papers on technology applications, public policy and organization development. He is a syndicated columnist for Telephony and Broadband 2.0 magazines, and a contributor to AlwaysOn: the insiders network.

David is a subject matter practitioner for demand creation campaigns that include lead generation objectives with cross-sell and up-sell targets -- utilizing sales, marketing and public relations automation to profile customers and enable market segmentation. He specializes in improving operational metrics via benchmarking, business case development and applied Web analytics for ongoing performance measurement.

David is also the founder of GeoActive Group USA, a cause-centric market development professional services firm; and the GeoUpside project, a collaborative project featuring news, information, and applied knowledge about developer training and skills transfer. He also launched GeoNetworker International, an enterprise talent networking project; the GeoBridge project, a viaduct for international trade; the Retail Nation project, a compendium of global retail sector online resources; and the Economic TeleDevelopment Forum, a project devoted to exploring the direct relationship between telecommunications infrastructure investment, and sustainable community economic development.

Professional Profile: Sales, Product Marketing, and Consulting expertise with Telecom, Networking and IT industry leaders -- domestic and international markets experience -- a rainmaker with team building and individual mentoring track record -- a recognized applied-technology thought leader, author, trainer, and public speaker -- an architect of practical action plans that enable the systematic execution of measurable demand generation campaigns.

Skills Summary: Knowledge transfer; market research; market segmentation; product and service requirements (MRD, PRD); front-line situation analysis; optimal business process design; strategic planning; tactical sales tools; sales force automation deployment; internet marketing; integrated marketing communications; search engine marketing (SEM), blog, wiki and social network development; venture and product launch plans; copywriting and technical content authorship.

Vertical Industry Expertise: Global communications, enterprise software, professional services, digital media, online entertainment, independent publishing, financial services, e-commerce, retail, wholesale, import-export, transportation, state and local government, public safety, K-12 and higher education, e-learning, and non-profit organizations.

Professional Affiliations: member of the Technology, Media & Telecommunications Council (Gerson Lehrman Group), Primary Insight (Bear Stearns), and the Society of Industry Leaders (Standard & Poor's) advisory services.

Public Service History: Volunteer member, International Executive Service Corps; charter member, The CoolTown Guild; board member, Arizona Telecommunications and Information Council (a foundation group of the Governor's Strategic Partnership for Economic Development); appointed board member, Phoenix Sister Cities Commision; policy advisor, Arizona Joint House Sub-Committee on Internet Policy; board member, Maricopa Community Colleges Foundation; board member, Arizona Learning Technology Partnership; board member, Central Arizona Electronic Village Coalition; forum member, Forbes CEO Network; member, AZTech ITS Launch Planning Committee; chairman, UK/AZ Partners in Technology Conference; advisor, TeleManagement Forum; advisor, International Telecommunications Union; advisor, Internet Society; advisor, National Retail Federation (NRFtech: IT Leadership Summit).

Visit David's "Digital Lifescapes" blog for Strategic Insights on the Global Networked Economy.