David H. Deans is the Senior Partner of David H. Deans & Associates, based in Austin, Texas. As a seasoned entrepreneur, David established this marketing professional services company to specialize in market research, multi-platform go-to-market strategy development, and the execution of market development action plans for Technology, Media and Telecom (TMT) clients.
He has worked within the multinational telecommunications, enterprise
software, new media and ICT professional services industries. He is a
frequent presenter at industry trade shows and
conferences, and the author of numerous published articles and white
papers on technology applications, public policy and organization
development. He is a syndicated columnist and editorial contributor to numerous mainstream news organizations and tech trade publications.
David designs a customized content marketing framework for his customers that includes market awareness and sales lead generation objectives -- while utilizing cloud-based sales, marketing, public
relations and social media tools.
David is also the founder of GeoActive Group USA, a cause-centric market development professional services firm.
Professional Profile: Sales, Product
Marketing, and Consulting expertise with Telecom,
Networking and IT industry leaders -- domestic and international
markets experience -- a rainmaker with team building and individual
mentoring track record -- a recognized applied-technology thought
leader, author, trainer, and public speaker -- an architect of
practical action plans that enable the systematic execution of
measurable demand generation campaigns.
Skills Summary: Strategic organizational restructure, talent recruitment, knowledge transfer;
market research and segmentation; product and service requirements
(MRD, PRD); front-line situation analysis; optimal business process
design; complex buying-cycle guidance; sales force
automation deployment; internet marketing campaigns;
integrated marketing communications; search engine optimization (SEO), blog,
wiki and collaboration tools training, enterprise social network development; new venture and product launch plans;
transmedia story world development, copywriting and multimedia content authorship. Vertical Industry Expertise: Global communications, enterprise software, professional services, digital media, online entertainment, independent publishing, financial services, e-commerce, retail, wholesale, import-export, transportation, state and local government, public safety, K-12 and higher education, e-learning, and non-profit organizations.
Professional Affiliations: member of the Technology, Media & Telecommunications Council (Gerson Lehrman Group), Primary Insight (Bear Stearns), and the Society of Industry Leaders (Standard & Poor's) advisory services.
Public Service History: Volunteer
member, International Executive Service Corps; charter member, The
CoolTown Guild; board member, Arizona Telecommunications and
Information Council (a foundation group of the Governor's Strategic
Partnership for Economic Development); appointed board member, Phoenix
Sister Cities Commision; policy advisor, Arizona Joint House
Sub-Committee on Internet Policy; board member, Maricopa Community
Colleges Foundation; board member, Arizona Learning Technology
Partnership; board member, Central Arizona Electronic Village
Coalition; forum member, Forbes CEO Network; member, AZTech ITS Launch
Planning Committee; chairman, UK/AZ Partners in Technology Conference;
advisor, TeleManagement Forum; advisor, International
Telecommunications Union; advisor, Internet Society; advisor, National
Retail Federation (NRFtech: IT Leadership Summit). |
