By generating and creating a website for your company, you will be able to brand your business online and pick key search phrases that are aggressive for SEO purposes. In essences, better traffic for your listing. You will also be able to attach your website to GMB features of the customer actions. Following and tracking the status of your business. If your anaclitic listing drops a specialist will make the proper adjustment to enhance your GMB consumer traffic and views.v As a specialist develops your brand, to your website, you will submit a summary of your About Us (personal business story/mission statement) and any other information that will help create your profile. After completion of your website it will be linked to your SMB account allowing customers to link directly to your webpage including your story (about us), product, photos if any, and contact information.