論文與著作

Wu, Chin-Shan, Fei-Fei Cheng and Hsin-Hui Lin (2004), “Web site usability evaluation of Internet banking in Taiwan,” Journal of Internet Banking and Commerce, February, Vol. 9, No. 1.

Wu, Chin-Shan, Fei-Fei Cheng and Hsin-Hui Lin (2005), “Framing effect in electronic commerce: A laboratory experiment,” Journal of Information Management, Vol. 12, No. 3, July, pp.131-157.【TSSCI】

Wu, Chin-Shan, Fei-Fei Cheng, Yu-Min Wang, Junying Huang and Rong-Jou Yang (2005), “Consumer goods classification schema and consumer purchasing patterns in digital era,” GESTS international transactions on computer science and engineering, Vol.17, No.1, pp. 121-132.

Wu, Chin-Shan and Fei-Fei Cheng (2006), “An inspection of web site usability in Taiwan,” Communications of the ICISA, Vol. 8, No. 1, pp. 55-72.

Cheng, Fei-Fei, Jack C.S. Wu, Min-Yu Sun and Yu-Wen Huang (2007), “Information Completeness in Framing Effect,” GESTS international transactions on computer science and engineering, Vol. 36, No. 1, pp.139-147.

林信惠、陳勇達、吳金山、鄭菲菲（2007），「框架效應對電子議價影響之研究」，交大管理學報，第27卷，第2期，頁249-273。【TSSCI】

Huang, Yu-Wen, Min-Yu Sun, Jack C.S. Wu, and Fei-Fei Cheng (2007), “User interface of Taiwan medical websites-a 7Cs perspective,” Journal of Industrial and Business Management, Vol. 3, No. 1, pp.51-56.

Wu, Chin-Shan and Fei-Fei Cheng (2007), “Internet café addiction of Taiwanese adolescent,” CyberPsychology & Behavior, April, Vol. 10, No. 2, pp.220-225.【SSCI】

吳金山，翁建發，鄭菲菲（2008），「成衣業供應鏈管理與協同商務之個案研究－以南緯紡織為例」，資訊管理學報，第十五卷，我國產業個案專刊，頁41-62。【TSSCI】

Wu, Chin-Shan, Fei-Fei Cheng and Hsin-Hui Lin (2008), “Exploring anchoring effect and the moderating role of repeated anchor in electronic commerce,” Behavior and Information Technology, Vol. 27, No.1, pp.31-42.【SSCI】

Chin-Shan Wu, Fei-Fei Cheng, and David C. Yen (2008), “The atmospheric factors of online storefront environment design: an empirical experiment in Taiwan,” Information & Management, Vol. 45, No. 7, pp.493-498.【SSCI】

Cheng, Fei-Fei, Chin-Shan Wu, and David C. Yen (2009), “The Effect of Online Store Atmosphere on Consumer's Emotional Responses-- An Experimental Study of Music and Color,” Behavior and Information Technology, Vol. 28, No. 4, pp. 323-334.【SSCI】

David C. Yen, Chin-Shan Wu, Fei-Fei Cheng, and Yu-Wen Huang (2010), “Determinants of Users' Intention to Adopt Wireless Technology: An Empirical Study by Integrating TTF with TAM,” Computers in Human Behavior, Vol. 26, No. 5, pp.906-915.【SSCI】.

Cheng, Fei-Fei, Chin-Shan Wu (2010), “Debiasing the Framing Effect: The Effect of Warning,” Decision Support Systems, Vol. 49, No. 3, pp.328-334. 【SCI Expanded】

Wu, Chin-Shan, Fei-Fei Cheng, David C. Yen, Yu-Wen Huang (2011), “User Acceptance of Wireless Technology in Organizations: A Comparison of Alternative Models,” Computer Standards & Interfaces,Vol. 33, No. 1, pp. 50-58.【SSCI】

Chin-Shan Wu, Fei-Fei Cheng*(2011), “The Joint Effect of Framing And Anchoring on Internet Buyers’ Decision-Making,” Electronic Commerce Research and Applications【SCI】, Vol. 10, No. 3, pp. 358-368.

Wu, Chin-Shan, Fei-Fei Cheng, David C. Yen (2012), “The Role of Internet Buyer’s Product Familiarity and Confidence in Anchoring Effect,” Behavior and Information Technology【SSCI/SCI】, Vol. 31, No. 9, pp. 829-838.

Wu, Chin-Shan, Fei-Fei Cheng, and David C. Yen (2014), "The influence of seller, auctioneer, and bidder factors on trust in online auctions." Journal of Organizational Computing and Electronic Commerce , 24(1), 36-57.

Cheng, Fei-Fei, Chin-Shan Wu*, Yi-Ting Huang (2013), “A content analysis of online promotion strategies among different types of websites,” International Journal of Electronic Customer Relationship Management, Vol. 7, No. 3/4, pp. 208-218.

Fei-Fei Cheng, Chin-Shan Wu, Hsin-Hui Lin (2014), “Reducing the Influence of Framing on Internet Consumers' Decisions: the Role of Elaboration,” Computers in Human Behavior, Vol. 34 (August), pp.56-63.【SSCI】

 Fei-Fei Cheng, Chui-Chen Chiu, Chin-Shan Wu, Der-Chian Tsaih (2017), “The influence of learning style on satisfaction and learning effectiveness in the asynchronous web-based learning system,” Library Hi Tech, Vol. 35(4), pp. 473-489. 【SSCI】

 Fei-Fei Cheng, Yu-Wen Huang, Hsin-Chun Yu, Chin-Shan Wu* (2018), “Mapping knowledge structure by keyword co-occurrence and social network analysis,” Library Hi Tech, 36(4), 636-650.【SSCI】

 Fei-Fei Cheng, Chin-Shan Wu*, Arthur Jung-Ting Chang, Chia-Min Lin (2019), “Stickiness on a Mobile Instant Messaging Service: Perspective of Consumption Value Theory, Flow, and Social Influence Theory,” 電子商務學報, 21(1), 1-27.【TSSCI】

 Fei-Fei Cheng, Yu-Wen Huang, Der-Chian Tsaih, Chin-Shan Wu* (2019), “Trend analysis of co-authorship network in Library Hi Tech,” Library Hi Tech, 37 (1), 43-56.【SSCI】

 Fei-Fei Cheng, Chin-Shan Wu*, Bianca Leiner (2019), “The Influence of User Interface Design on Consumer Perceptions: A Cross-Cultural Comparison,” Computers in Human Behavior, 101, 394-401. 【SSCI】

 Fei-Fei Cheng, Chin-Shan Wu*, Yi-Chieh Chen (2020), “Creating customer loyalty in online brand communities,” Computers in Human Behavior, 107, 105752. 【SSCI】

 Fei-Fei Cheng, Chin-Shan Wu, Jamie Y. T. Chang (2020), "Interproject Conflict Management Through Cooperation in an Enterprise System Implementation Program," Project Management Journal, 51(6), 582-598. 【SCI】

 Fei-Fei Cheng, Chia-Shan Li, Pei-Hsi Liu, Chin-Shan Wu (2020), “Are You Watching Live Stream Shopping? An Investigation of Influential Factors on Audiences’ Trust and Loyalty Intention from Elaboration Likelihood Model Perspective,” Journal of e-Business, 22(2), 159-178. (電子商務學報) 【TSSCI】

Cheng Fei-Fei, Wu Chin-Shan, Su Po-Cheng (2021), “The Impact of Collaborative Learning and Personality on Satisfaction in Innovative Teaching Context,” Frontiers in Psychology, 12, 4046. 【SCI】

吳金山、朱家廣、鄭菲菲、蔡德謙（2023）。O2O網站服務品質對消費者再購意願影響之研究。電子商務學報，25(2)，187-213。https://doi.org/10.6188/JEB.202308_25(2).0003 【TSSCI】

Fei-Fei Cheng, Watcharanan Thongma & Chin-Shan Wu (2022) The Influence of Website Social Cues : A Cross-Culture Comparison, Journal of Computer Information Systems, DOI: 10.1080/08874417.2022.2061640 【SSCI】

Fei-Fei Cheng, Meng-Hsu Hsu, Chin-Shan Wu, (2024) “The impact of the collaborative consumption triangle on purchasing intentions within online food delivery platforms,” Asia Pacific Journal of Marketing and Logistics (Accepted)  

Wu Chin-Shan, Fei-Fei Cheng and Hsin-Hui Lin (2004), “The evaluation of web site usability in Taiwan,” Proceedings of the 33rd Annual Meeting of the Western Decision Sciences Institute (WDSI 2004), Wyndham Grand Bay Isla Navidad Resort, Manzanillo, Mexico, April 13-17, pp.214-216.

Chen, Yung-Da, Hsin-Hui Lin, Chin-Shan Wu and Fei-Fei Cheng (2004), “The study of framing effect on e-negotiation,” Proceedings of the 15th International Conference on Information Management (ICIM), Civil Service Development Institute (held by Chung Yuan Christian University), Taipei, Taiwan, May 29.

Wu Chin-Shan, Fei-Fei Cheng and Hsin-Hui Lin (2004), “How do the Internet buyers' decisions be affected-An Experimental Study of Risky Choice Framing Effect?,” Proceedings of the 8th Pacific-Asia Conference on Information Systems (PACIS 2004), Oriental Riverside Hotel Shanghai, Shanghai, China, July 8-11, pp.1669-1676.

Wu Chin-Shan, Fei-Fei Cheng and Hsin-Hui Lin (2004), “The influence of framing effect on consumers purchase decisions in EC,” Proceedings of the 14th International Conference on Pacific Rim Management, Association for Chinese Management Educators (ACME 2004), Hyatt Regency Hotel, Chicago, U.S.A., July 29-31, pp.219-222.

Jou, Jacob, Yih-Hen, Chin-Shan Wu and Fei-Fei Cheng(2005), “The effects of atmospheric factors on Internet buyers’ emotional responses,” Proceedings of the 34thAnnual Meeting of the Western Decision Sciences Institute (WDSI 2005), Sutton Place Hotel, Vancouver, British Columbia, Canada, March 22-27, pp.250-252.

Wu, Chin-Shan, Fei-Fei Cheng and Hsin-Hui Lin (2005), “Anchoring induced biases in Internet buyers’ price estimates,” Proceedings of the 10th Annual Meeting of the Asia Pacific Decision Sciences Institute (APDSI 2005), Grand Hotel, Taiwan, June 28-July 2.

Wu, Chin-Shan, Fei-Fei Cheng and Hsin-Hui Lin (2005), “The effect of anchoring on Internet buyers' price estimates,” Proceedings of the 15th International Conference on Pacific Rim Management, Association for Chinese Management Educators (ACME 2005), San Diego, U.S.A., July 28-30, pp.255-258.

Wu, Chin-Shan, Fei-Fei Cheng and Hsin-Hui Lin (2006), “How much would you like to pay? --An experimental study on repeated anchor in Web Site Design,” Proceedings of the 35th Annual Meeting of the Western Decision Sciences Institute (WDSI 2006), The Hilton Waikoloa Village Hotel, Big Island, Hawaii, USA, April 11-15, pp.331-333.

Cheng, Fei-Fei, Chin-Shan Wu, Yu-Wen Huang, David C. Yen (2006), “An Empirical Investigation of User Acceptance of Wireless Technology at Work,” Proceedings of the 12th Americas Conference on Information Systems (AMCIS 2006), Fairmont Acapulco Princess, Acapulco, Mexico, August 3-6, pp. 3062-3068.

Cheng, Fei-Fei, Chin-Shan Wu, and Hsin-Hui Lin (2007), “Framing Effect, Information Completeness and Internet Buyer's Decision Making,” Proceedings of the 36th Annual Meeting of the Western Decision Sciences Institute (WDSI 2007), Denver, Colorado, April 3-7.

Huang, Yu-Wen, Min-Yu Sun, Jack C.S. Wu, and Fei-Fei Cheng (2007), “An Investigation of Hospital Web Site Interfaces in Taiwan-The 7C Perspective,” Proceedings of the 1st Conference on Commerce and Management (CCAM2007) & The 8th Internet Application Conference, Tainan, Taiwan, May 8, pp. 804-806.

Cheng, Fei-Fei, Jack C.S. Wu, Min-Yu Sun and Yu-Wen Huang (2007), “Did Information Amount Matter in Framing Effect?” Proceedings of the 11th Pacific-Asia Conference on Information Systems (PACIS 2007), Auckland, New Zealand, July 4-6.

Jack C.S. Wu , Fei-Fei Cheng, and Yu-Wen Huang (2008), “Internet users' decision making: The effect of information presentation order and response mode,” Proceedings of the 37th Annual Meeting of the Western Decision Sciences Institute (WDSI) , Town and Country Resort, San Diego, California, U.S.A., March 18-22.

Cheng, Fei-Fei, Jack C.S. Wu and Min-Yu Sun (2008), “The Effect of Warning in Debiasing the Framing Effect,” Proceedings of the 37th Annual Meeting of the Western Decision Sciences Institute (WDSI), Town and Country Resort, San Diego, California, U.S.A., March 18-22.

楊素真、鄭菲菲，「拍賣網站買方信任對競標意願影響之探討」（2008），數位教學暨資訊應用實務研討會，南台科技大學，2008年3月26日。

楊素真、鄭菲菲，「拍賣網站與買方特性對競標意願影響之探討」（2008），管理與技術國際學術研討會，雲林科技大學，2008年6月4-5日。

Wu, Chin-Shan, Fei-Fei Cheng, and Yu-Wen Huang (2009), “An investigation of order effect in Internet users’ judgment,” Proceedings of the 38th Annual Meeting of the Western Decision Sciences Institute (WDSI 2009), The Hilton Kauai Beach Resort in Kauai, Hawaii, U.S.A, April 7-11.

Fei-Fei Cheng, Chin-Shan Wu, Su-Jeng Yang, and Min-Yu Sun (2009), “The influence of sellers’ trust arguments on buyers’ trusting belief in online auction,” Proceedings of the 38th Annual Meeting of the Western Decision Sciences Institute (WDSI 2009), The Hilton Kauai Beach Resort in Kauai, Hawaii, U.S.A, April 7-11.

鄭菲菲、吳盛、黃信堯、初善琳、林桂玉、徐名均（2009），「知覺風險與參考群體對網路購物意願之影響」，2009年資訊服務與創新應用學術研討會論文集，醒吾技術學院，2009年12月15日，台北。

Wu, Chin-Shan and Fei-Fei Cheng (2010), “The influence of outcome framing and price information in online shopping,” Proceedings of the 39th Annual Meeting of the Western Decision Sciences Institute (WDSI 2010), Hyatt Regency Lake Tahoe Resort, Lake Tahoe, Nevada, U.S.A., April 6-9. (accepted) (NSC96-2416-H-029-017-MY3)

鄭菲菲、何昶宏、吳盛（2010），「拍賣網站投訴賣家抱怨類型研究-以女裝與服飾配件為例」，電子商務研討會：數位生活與智慧醫療論文集，台北護理學院，2010年3月26日，台北。

鄭菲菲、吳怡芳、吳盛（2010），「網路拍賣關於我信任訊息之研究-以女裝與服飾配件為例」，電子商務研討會：數位生活與智慧醫療論文集，台北護理學院，2010年3月26日，台北。

鄭菲菲、吳怡芳、吳盛（2010），「網路拍賣關於我信任訊息之研究-以電腦軟硬體與PDA為例」，國際資訊管理學術研討會，國立成功大學，2010年5月21-22日，台南。

Wu, ChinShan, Fei Fei Cheng, Yinlin Yang, , Chia Jung Lee, Kailin, Chiu (2011), “The influence of personal characteristics on helping behavior in virtual community,” Proceedings of the 40th Annual Meeting of the Western Decision Sciences Institute (WDSI 2011), Historic Multnomah Hotel, Portland, OR, U.S.A., April 5-8.

Cheng, Fei-Fei and Chin-Shan Wu (2011), “A Classification Framework of Internet Rumors,” Proceedings of the 40th Annual Meeting of the Western Decision Sciences Institute (WDSI 2011), Historic Multnomah Hotel, Portland, OR, U.S.A., April 5-8.

Cheng, Fei-Fei and Chin-Shan Wu (2011), “A Comparison of Thailand and Taiwan Bottled Tea Markets Based on Consumption Values Theory,” Asian Conference on Psychology and the Behavioral Sciences 2011, Ramada Osaka Hotel, Osaka, Japan, March 20-22, 2011.

Apithep Kimsuwan, Fei-Fei Cheng, Chin-Shan Wu (2011),”The Relationship between Vacation Motives and Online Travel Information Search Behavior in Pre-Trip Context: A Case of Inbound Travelers in Taiwan,” Proceedings of the 10th Asia Pacific Forum for Graduate Students' Research in Tourism, Singapore, July 14-17, 2011.

Szu-Hsuan Chen, Fei-Fei Cheng, Chin-Shan Wu (2011), “The Impact of Online Store Quality on Customer Satisfaction and Repurchase Intention,” Proceedings of the 15th International Business Research Conference, Sydney, Australia, November 21-23, 2011.

Fei-Fei Cheng, Chin-Shan Wu, Hsiao Yen (2011), “The influence of online communication, word of mouth and virtual community on online brand equity,” Proceedings of the 15th International Business Research Conference, Sydney, Australia, November 21-23, 2011.

Fei-Fei Cheng, I-Wen Su, Chin-Shan Wu (2012), “The Influence of Website Interactivity on User Satisfaction”, Proceedings of the 41st Annual Meeting of the Western Decision Sciences Institute (WDSI 2012), The Hilton Waikoloa Village Hotel, Big Island, Hawaii, USA, April 3-6.

Sharlin Chen,Fei-Fei Cheng(2013),”The Influence of Online Atmosphere on Perceived Quality,Satisfaction and Purchase Intention ”, Proceedings of the International Conference on Service Science and Innovation(ICSSI 2013), National Sun Yat-sen University,Kaohsiung,Taiwan,May29-31

Yi-Ting Huang ,Fei-Fei Cheng(2013),”The Effect of Online Sales Promotion Strategies on Consumers’ Perceived Quality and Purchase Intention ”, Proceedings of the International Conference on Service Science and Innovation(ICSSI 2013), National Sun Yat-sen University,Kaohsiung,Taiwan,May29-31

Fei-Fei Cheng,Tien-Yin Liu,Chin-Shan Wu(2013),”Perceived Risks and Risk Reduction Strategies in Online Group-Buying”, Proceedings of the International Conference on Technology,Innovation,and Industrial Management (TIIM 2013),Phuket,Thailand, May29-31

Chin-Shan Wu,Yi-Ting Huang,Fei-Fei Cheng (2013),”Popular Online Promotion Strategies Among Different Industries”, Proceedings of the International Conference on Technology,Innovation,and Industrial Management (TIIM 2013),Phuket,Thailand, May29-31

Yu-Fan Liu, Fei-Fei Cheng (2013), The predicting factors of consumers’ purchase intention in online fortune-telling services, submitted to International Conference of Information Management (ICIM 2013), Taipei, Taiwan, May 25-26.

  Lin Liang Yun, Fei-Fei Cheng (2013), The Effect of Internet banner appeals on emotional responses and purchase intention, 「管理思維與實務」暨「管理資訊計算」聯合學術研討會論文集，臺北，銘傳大學，5月17日。

  Chia-Min Lin, Fei-Fei Cheng (2013), Why do people use smartphone?-An exploratory study based on customer value theory,  The 19th Conference on Information Management & Practice (IMP 2013), Taichung, Taiwan, Dec 07.第十九屆資訊管理暨實務研討會，臺中，臺中科技大學，12月7日。

Fu, Yi-Ling, Fei-Fei Cheng (2014), “Exploring the Effect of Service Recovery Strategy on Internet Consumers’ Satisfaction and Word-of-Mouth,” Proceedings of the Asian Conference on Psychology and the Behavioral Sciences, Rihga Royal Hotel, Osaka, Japan, March 27-30, 2014.

Hsu, Che-Wei, Fei-Fei Cheng (2014), “Exploring Consumer Motivations on Reading EWOM in Virtual Communities,” proceedings of the International Conference of Information Management (ICIM 2014), Taichung, Taiwan, May 24.

Hsu, Yu-Chun, Fei-Fei Cheng (2014), “Exploring the Effect of Sales Promotion Strategies in Online Retailing Industry,” proceedings of the International Conference of Information Management (ICIM 2014), Taichung, Taiwan, May 24.

Fei-Fei Cheng, Chin-Shan Wu, Yu-Chun Hsu (2015), “The Fitness Of Product Promotions and Retailer Promotions In Online Environment,” Proceedings of the Sydney International Business Research Conference 2015, Sydney, Australia, 17-19 April.

Chin-Shan Wu, Fei-Fei Cheng, Che-Wei Hsu (2015), “An Exploration of Electronic Word-Of-Mouth Spreading Motivations and Intentions,” Proceedings of the Sydney International Business Research Conference 2015, Sydney, Australia, 17-19 April.

Ya-Han Wu, Fei-Fei Cheng (2015), “The influence of online atmosphere on consumers’ emotional state, shopping intention and loyalty intention,” 2015第二十一屆國際資訊管理暨實務研討會及第十三屆管理學術研討會，台中，勤益科技大學，11月27日。

Chia-Ling Shih, Fei-Fei Cheng (2015), “The product information amount in affecting the customers’ impulsive buying intention: the product stock information as moderator,” 2015第二十一屆國際資訊管理暨實務研討會及第十三屆管理學術研討會，台中，勤益科技大學，11月27日。

Han-ChenHuang, Fei-Fei Cheng (2015), “The role of social presence in motivating consumers to share experience: a comparison of online and offline environment,” 2015中華民國科技管理學會年會暨論文研討會，新竹，清華大學，11月19~11月20日。

Leiner, Bianca, Fei-Fei Cheng (2016), “The Effects of Website Atmospherics on Customers Approach-Avoidance Behavior: A Study of Taiwanese Consumers”, 第八屆臺灣商管與資訊研討會，台北，國立臺北大學，3月25日。

 Fei-Fei Cheng, Yi-Chieh Chen (2017), “Exploratory Study of User Motivation and Information Quality in Virtual Brand Community”, Proceedings of the 28th International Conference on Information Management (ICIM 2017), Taipei, Taiwan, May 13.第二十八屆國際資訊管理學術研討會，臺北，政治大學，5月13日。

 Fei-Fei Cheng, Pei-Hsi Liu (2017), “Influence of Facebook fan page brand posts on online engagement and consumer-based brand equity”, Proceedings of the 28th International Conference on Information Management (ICIM 2017), Taipei, Taiwan, May 13.第二十八屆國際資訊管理學術研討會，臺北，政治大學，5月13日。

Fei-Fei Cheng, Ching-Hsien Shih (2017), “The Influence of Electronic Word-of-Mouth and Source Credibility on Consumers’ Attitude and Trust”, Proceedings of the 28th International Conference on Information Management (ICIM 2017), Taipei, Taiwan, May 13.第二十八屆國際資訊管理學術研討會，臺北，政治大學，5月13日。

Fei-Fei Cheng, Chin-Shan Wu, Chia-Ling Shih (2017), “The Influence of Sales Promotion on Consumer Responses: The Moderating Effect of Stock Restriction,” Proceedings of the 46thAnnual Meeting of the Western Decision Sciences Institute (WDSI 2017), Pan Pacific Vancouver, Vancouver, Canada, April 3-6.

Chin-Shan Wu, Fei-Fei Cheng, Bianca Leiner (2017), “The Influence of Website Atmosphere and Innovativeness on Consumers Responses,” Proceedings of the 46th Annual Meeting of the Western Decision Sciences Institute (WDSI 2017), Pan Pacific Vancouver, Vancouver, Canada, April 3-6.

Fei-Fei Cheng, Yuan-Tse Chang (2018), “The Effect of Instagram advertisement on user’s advertising attitude. ”, Proceedings of the 29th International Conference on Information Management (ICIM 2018), Taichung, Taiwan, June 3.第二十九屆國際資訊管理學術研討會，臺中，東海大學，6月3日。

Fei-Fei Cheng, Tzu-Ning Chu (2018), “An Examination of Mobile Payment Adoption Intention: Disposition to Trust as Moderator”, Proceedings of the 29th International Conference on Information Management (ICIM 2018), Taichung, Taiwan, June 3.第二十九屆國際資訊管理學術研討會，臺中，東海大學，6月3日。

Fei-Fei Cheng, Hsiao-Chi Huang (2018), “The Effect of E-commerce Website Design on Urge to Purchase Intention”, Proceedings of the 29th International Conference on Information Management (ICIM 2018), Taichung, Taiwan, June 3.第二十九屆國際資訊管理學術研討會，臺中，東海大學，6月3日。

Chang, J. Y. T., Cheng, F. F., Wu, C. S., & Jiang, J. J. Y. (2018). Inter-Team Task Conflict within Enterprise Systems Implementations. Proceedings of Pacific Asia Conference on Information Systems (PACIS) (p. 45), Yokohama, Japan, June 26-30, 2018.

Fei-Fei Cheng, Pei-Hsi Liu (2018), “Predictors of Facebook fan page engagement and consumer-based brand equity”, Forum on Service Science Research (FSSR 2018), Chiayi, Taiwan, Sept 14. 2018服務科學研究論壇，嘉義，9月14日。

鄭菲菲, 鄭來可 (2018), “高齡化社會輔具產業發展之服務設計研究－以生活動作支援輔具為例”, 2018服務科學研究論壇 (FSSR 2018), 嘉義, 嘉義大學, 9月14日。 【2018台灣服務科學學會學術研究獎－EMBA組 特優】

Fei-Fei Cheng, Chia Shan Li (2019), “The Effect of Information and Trust on Live Streaming Audiences' Loyalty Intention”, Proceedings of the 30th International Conference on Information Management (ICIM 2019), Taipei, Taiwan, May 18.第三十屆國際資訊管理學術研討會，台北，輔仁大學，5月18日。

Fei-Fei Cheng, Yu-Ting Lin (2019), “Influential Factors on Attitudinal Loyalty of Online Streaming Music Platforms”, Proceedings of the 30th International Conference on Information Management (ICIM 2019), Taipei, Taiwan, May 18.第三十屆國際資訊管理學術研討會，台北，輔仁大學，5月18日。

Fei-Fei Cheng, Chin-Shan Wu and Yuan-Tse Chang (2019), “Negative influence of advertisement on Instagram: the moderating effect of promotion,” Proceedings of Pacific Asia Conference on Information Systems (PACIS 2019), Xi’an, China, July 8-12.

Fei-Fei Cheng, Chin-Shan Wu and Hsiao-Chi Huang (2019), “User Interface Design of Apparel Websites,” Proceedings of Sydney International Business and Social Science Research Conference (SIBRC) 2019, Sydney, Australia, 23-25 March 2019. 

Chin-Shan Wu, Fei-Fei Cheng and Ching-Hsien Shih (2019), “The effect of knowledge and source credibility on purchase intention of skin care products,” Proceedings of Sydney International Business and Social Science Research Conference (SIBRC) 2019, Sydney, Australia, 23-25 March 2019. 

Fei-Fei Cheng, Chia Shan Li, Pei Hsi Liu (2019), “Factors on audiences’ loyalty intention toward the broadcaster on live streaming, ” 2019 Forumon Service Science Research (FSSR2019), Taichung, Taiwan, 30 August 2019.

吳金山、許浩峻、鄭菲菲 (2020), “以S-O-R理論探討網紅對於購買意圖之影響因素探討”, 2020服務科學研究論壇 (FSSR 2020), 高雄，高雄師範大學， 9月3日。

鄭菲菲、陳奕均 (2020), “社會企業溝通效果對消費者購買意願之影響”, 2020服務科學研究論壇 (FSSR 2020), 高雄，高雄師範大學， 9月3日。

鄭菲菲、楊鈞閎 (2021), “社會臨場感對求職者溝通成效與組織吸引力之影響-以104人力銀行為例”, 2021年TIIBS第十屆商學與管理學術研討會, 臺北，中國文化大學， 5月21日。

鄭菲菲、張文婷 (2021), “知覺價值與知覺風險對消費者購買大量客製化產品意願之影響”, 2021年TIIBS第十屆商學與管理學術研討會, 臺北，中國文化大學， 5月21日。

鄭菲菲、李盈瑩 (2021), “探討產品類型及故事行銷對消費者反應之影響”, 2021第10屆中華創新管理學會學術暨實務研討會, 臺中，臺中教育大學， 5月30日。

Fei-Fei Cheng, Yen-Ning Chan (2021), “A Study on Taiwanese Entrepreneurs’ Motivations of Publicly Sharing Failures on FuckUp Nights”, 2021 The 21th Conference on Interdisciplinary and Multifunctional Business Management, Taipei, Taiwan, June 5. 2021第21屆科際整合管理研討會, 臺北，東吳大學， 6月05日。

鄭菲菲、吳昱蓁(2021), “職場上使用貼圖道歉有效性之研究－以LINE貼圖為例”, 2021 第32屆國際資訊管理學術研討會, 臺北，國立臺北科技大學， 8月28日。

鄭菲菲、詹莉羚 (2021), “網路商店資訊量對消費者行為意圖之影響－以產品涉入作為調節變數”, 2021 第32屆國際資訊管理學術研討會, 臺北，國立臺北科技大學， 8月28日。

【國科會補助國內專家學者出席國際學術會議】An Empirical Investigation of User Acceptance of wireless devices at work(2006.08.03~ 2006.08.06)

【教育部教學卓越計畫】九十五學年度南台科技大學創新方式教學計畫(2007.02~ 2007.08)

【國科會專題研究計劃】多錨點、錨點一致性、錨點合理性對估計決策之影響－以網路拍賣市場為例(2008.08.01~ 2009.07.31、2007.08.01~ 2008.07.31)

【國立中興大學人 文與社會科學研究中心】社會焦慮及流暢經驗對台灣青少年網咖成癮之影響(2010.04.01~ 2010.12.31)

【國科會專題研究計劃】從拍賣網站參與者角色、信任保證訊息及詐騙記錄探討網路拍賣消費者信任之研究(2010.08.01~ 2011.07.31)

【國科會專題研究計劃】消費者知覺風險緩解策略之研究：兩種通路、八種產品類別、十種知覺風險與二十五種風險緩解策略

• (Strategies in reducing consumers' perceived risk: two channels, eight product categories, ten perceived risks, and twenty-five risk relievers)2012.08.01~ 2013.07.31、2011.08.01~ 2012.07.31、2009.08.01~ 2010.07.31

【國科會專題研究計劃】產品類別、網路促銷與消費者心理抗拒之研究

• (Empirical study on product category, online promotion and psychological reactance)2014.08.01~ 2015.07.31、2013.08.01~ 2014.07.31

【國科會專題研究計劃】線上購物信任違背與修復信任關係之研究

• (Trust violation and trust repair in online shopping environment)2016.08.01~ 2017.07.31、2015.08.01~ 2016.07.31