Justine Dharni

Justine Dharni is a distinguished academic and professional figure, beginning her journey as a pioneering first-generation graduate from UC Berkeley with a B.A. Her educational aspirations extended to Columbia Business School, culminating in an MBA. Complementing these achievements, she is an IPEC Certified Energy Leadership Coach with a Cornell Diversity Certificate, emphasizing her commitment to ongoing education and fostering diverse, inclusive environments.

Her academic record is impressive, marked by her inclusion on the UC Berkeley Dean's List and the award of the Foresters Competitive Scholarship for her dedication to community service. Her leadership talents are further recognized through the Strong Training & Coaching BIPOC Scholarship, reinforcing her devotion to academic achievement and community engagement.

Professionally, she made significant contributions to marketing the notable "Brains Behind the Brains" series for Intel, earning a nomination for a Shorty Award for Best Branded Series. She was a passionate writer and a finalist in the ScreenCraft TV Pilot Script Competition. She presented her ideas to WME Partners, high-profile talent managers, and executives at leading global agency networks.

Her expertise covers a comprehensive range of skills essential in the digital landscape: Strategy Development and Creative Ideation, Editorial Planning and Content Strategy, Integrated Social Media Marketing (Paid, Earned, Shared, Owned), Data Analysis and Interpretation, Business Development and Team Leadership, Influencer Strategy, Partnerships, and Sponsorships, Legal Contractual Review, Video Production and Scriptwriting, Customer Relationship Management, Budgeting and Financial Analysis, Utilizing Generative A.I. and Automation, Research and Insight Development.

Adding to her unique profile, before joining Uber's marketing team, she drove over 1000 rideshare passengers, an experience she regards as an invaluable mobile focus group, deepening her insights into the digital consumer landscape she serves.