Charles Eitel

Charles Eitel, a prominent figure in the corporate world, has significantly influenced various industries with his innovative leadership and strategic vision. As the CEO of Serta Simmons Bedding (SSB), he has led the company through transformative changes, focusing on innovation, brand development, and a commitment to quality. His deep understanding of market dynamics and effective relationships with retailers and suppliers have guided SSB's vast workforce toward achieving remarkable milestones. 

He brought about significant growth under his leadership at Simmons, part of the SSB group. He was instrumental in doubling the company's revenue from $600 million to $1.2 billion, and income grew from $60 million to $153 million. This substantial financial success, a testament to his leadership, earned Simmons recognition twice by Fortune Magazine as one of America's best 100 companies to work for. 

In 2023, when SSB faced Chapter 11 Bankruptcy, Eitel's strategic insight and resilience were crucial. He quickly assembled a team of industry veterans, drawing on his extensive experience from Simmons, to steer the company through its financial challenges. His dedication to SSB's revival was further evident in June 2023 when he joined the newly formed board and assumed the role of interim CEO, focusing on the company's recovery and positioning it for future growth. 

Before his impactful engagement at SSB, his career encompassed several leadership roles, showcasing his adaptability and effective leadership style. As Chief Operating Officer at Cenergistic, he focused on environmental services, emphasizing utility savings and sustainable business practices. As CEO and Chairman of WS Packaging Group, he demonstrated his ability to lead and grow one of North America's most extensive printing and label-converting operations.  

As President and COO of Interface, Inc. and President and CEO of Collins & Aikman Floorcoverings, Inc., Charles Eitel Naples FL, steered these companies through significant growth and innovation, establishing them as market leaders.