HI, I'M YASMANY MORALES.
A Montreal-based MARKETING STRATEGIST.
I am a Marketing Strategist at Sun Life Financial, a leading Canadian financial services company helping Canadians live healthier lives and achieve financial security.
As a strategist, I conceptualize and execute omnichannel marketing campaigns and client experiences by translating business strategy, data and customer insights into tactical action plans. Crafting compelling content based on insights to drive actions and engagement is at the core of what I do.
Prior Sun Life Financial, I worked as a digital marketing expert in marketing and communications consultancies on a wide array of brands in industries such as consumer packaged goods, health and hospitality industry.
I graduated from École des sciences de la gestion de l’Université du Québec à Montréal (ESG UQAM) with a degree in Business Administration, Marketing Major. I also obtained a Short Graduate Program (Master Level) in Applied Communications from Université de Sherbrooke.