HI, I'M YASMANY MORALES.
A Marketing COnsultant based in Montreal, Canada.
As a marketing communications professional, I am interested in creating and implementing successful and innovative data-driven marketing strategies.
With solid expertise in digital and content creation, I have a strong understanding of storytelling, both visually and in narratives, a sharp eye for detail and art direction, and experience in technical aspects of production.
Fields of expertise
Online advertising and promotion
Social media management
Currently as a marketing strategist at Sun Life, I conceptualize and execute omnichannel marketing campaigns and client experiences by translating business strategy, data and customer insights into tactical action plans. Crafting compelling content based on insights to drive actions and engagement is at the core of what I do.
Prior Sun Life Financial, I worked as a digital marketing expert in marketing and communications consultancies on a wide array of brands in industries such as consumer packaged goods, health and hospitality industry.
I graduated from École des sciences de la gestion de l’Université du Québec à Montréal (ESG UQAM) with a degree in Business Administration, Marketing Major. I also obtained a Short Graduate Program (Master Level) in Applied Communications from Université de Sherbrooke.