Campaign Overview


Network Campaign Narrative

Read the Campaign Narrative for guidance on Earth Hour 2019 messaging:

Earth Hour 2019_Narrative_Updated 21 Feb 2019

External Campaign Narrative

The External Campaign Narrative for Earth Hour 2019 can be used by all Earth Hour teams to engage external partners:

Earth Hour 2019_Narrative_Updated Jan 2019 (for external partner).pdf

Earth Hour 2018-2020

It is important to view climate change and biodiversity as two sides of the same ecological coin. The opportunity, therefore, is to link the two aspects, anchoring Earth Hour in its roots of climate action while drawing the millions it appeals to, to connect with the steep decline of nature. Climate change triggers biodiversity loss (drought and loss of landscapes, food impacts; ocean warming, coral bleaching and loss of fish/food which are sources of livelihood) and biodiversity loss worsens climate change impacts (deforestation accounts for close to a fifth of global CO2 emissions). We can’t protect against one without stopping the other.

While people are ‘sad’ about the loss of nature, many do not appreciate or know about the dangerous consequences it can have. Biodiversity underpins our health, well-being and prosperity, including our access to clean air, freshwater, food and even several medicines.

The task facing us is the one stated above - making people aware of the devastating consequences of the loss of nature.

Earth Hour has brought millions of people into the climate change dialogue and introduced the discussion into the mainstream. The challenge ahead is how can we best utilize the credibility, virality and connection of Earth Hour with citizens, communities, corporates and governments to introduce the stated problem and elevate the appreciation of the consequences. In keeping with the ethos of Earth Hour, can simple actions allow people to engage more deeply and do their part?