CHAPTER 1 WHAT IS SPORTS AND ENTERTAINMENT MARKETING
STUDENTS WILL UNDERSTAND THE BASIC OF THE MARKETING MIX AND ENTERTAINMENT MARKETING
CHAPTER 2 PUTTING CUSTOMER FIRST
STUDENTS WILL LEARN THE VALUE OF TARGETING MARKETING AND THE
VALUE OF CUSTOMER SERVICE
CHAPTER 3 SPORTS AND ENTERTAINMENT MEANS BUSINESS
STUDENTS WILL LEARN THE ETHICS OF MARKETING AND HOW TO USE
FINANCIAL RESOURCES TO BE SUCCESSFUL IN MARKETING
CHAPTER 4 THE WIDE WORLD OF SPORTS AND ENTERTAINMENT
STUDENTS WILL UNDERSTAND SPORTS MARKETING IS TRULY AN INTERNATIONAL EVENT
CHAPTER 5 MARKETING INFORMATION MANAGEMENT
STUDENTS WILL UNDERSTAND THE MARKETING RESEARCH PROCESS OF
MARKETING AND TURNING RESEARCH INFORMATION INTO ACTION
CHAPTER 6 THE PRODUCT IS SPORTS AND ENTERTAINMENT
STUDENTS WILL REALIZE THAT PEOPLE ARE THE PRODUCTS THAT THEY ARE SELLING
GRADING POLICY: 50% MAJOR ASSESSMENT
50% MINOR ASSESSMENT